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BroadVision Marketing Blog

Does Blogging Still Matter?

Posted by Jaco Grobbelaar on Thu, Sep 20, 2018 @ 07:31 AM

With all the changes in search engine optimization and the vast range of social media platforms available, it's a fair question. Does blogging still matter for content marketing?

 

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Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

Distribution Is The Engine That Delivers Content ROI

Posted by Jaco Grobbelaar on Wed, Sep 12, 2018 @ 03:23 PM

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Topics: content distribution, distribution channels, paid media, earned media, owned media

Increase Your Traffic With Infographics [Tips]

Posted by Jaco Grobbelaar on Thu, Sep 06, 2018 @ 10:01 AM

Everyone wants to see more visitors to their website. And, while there are many tools to make this happen, visual content has proven to be one of best ways get social shares and drive traffic. 

[This post was previously published and has been revised and updated here]

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Topics: social media optimization, infographics, repurposing content, graphics, visual content

A Quick Guide To Great Marketing Emails

Posted by Jaco Grobbelaar on Wed, Aug 29, 2018 @ 03:19 PM

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

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Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Thu, Aug 23, 2018 @ 12:11 PM

Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming.  It doesn't have to be.

 

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Topics: Video Marketing, Media Marketing Strategy, Branding, video, visual content

Email Marketing 2018: Old School Still Reigns

Posted by Jon Sooy on Wed, Aug 15, 2018 @ 04:33 PM

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

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Topics: email, Email lists, email marketing, list building, email marketing strategy

5 Tips For Creating Target Market Personas

Posted by Jaco Grobbelaar on Thu, Aug 09, 2018 @ 01:06 PM

You already know that your target market is essential to your marketing success. But how do you figure out who those people are?

 

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Topics: content marketing, Target Audience, target market, target segment, personas

3 Pillars Of Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jul 25, 2018 @ 02:41 PM

There are a number of elements required for a successful content marketing strategy. Some are more important than others, and some are needed for large enterprises, but not for small businesses. But what are the three fundamental elements that are non-negotiable?

If you are reading this you already know (or hope!) that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

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Topics: content creation, Content Marketing Strategy, website design, content distribution, distribution channels

Your Content Marketing Strategy Needs A Plan. Seriously.

Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

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Topics: content marketing, inbound marketing, Marketing Plan, Content Marketing Strategy, content distribution

An Effective Strategy To Promote Your Company

Posted by Jaco Grobbelaar on Wed, Jul 11, 2018 @ 07:32 AM

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

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Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion

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