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BroadVision Marketing Blog

Landing Pages And Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Oct 17, 2018 @ 02:45 PM

The best content marketing strategies use landing pages to capture leads and build an email list. But there is far more to it than just having somewhere for them to land. You want to be sure that they stay and engage!

Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination. 

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Topics: Landing pages, Landing page optimization, CTA, call-to-action, lead magnet

Video: The King Of Visual Content

Posted by Jaco Grobbelaar on Wed, Oct 10, 2018 @ 11:16 AM

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

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Topics: email marketing strategy, social media marketing, newsletter, Video Marketing, Branding

AIDA (Not The Opera) For Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Oct 04, 2018 @ 01:16 AM

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.

 

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Topics: Content Marketing Strategy, content distribution, AIDA, lead magnet, website traffic

Content Marketing Strategy Must-Haves

Posted by Jaco Grobbelaar on Wed, Sep 26, 2018 @ 09:00 AM

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

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Topics: Business Blogging, Content Marketing Strategy, SEO, Social Media, content distribution

Does Blogging Still Matter?

Posted by Jaco Grobbelaar on Thu, Sep 20, 2018 @ 07:31 AM

With all the changes in search engine optimization and the vast range of social media platforms available, it's a fair question. Does blogging still matter for content marketing?

 

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Topics: Business Blogging, Blogging, Content Marketing Strategy, SEO, website traffic

Distribution Is The Engine That Delivers Content ROI

Posted by Jaco Grobbelaar on Wed, Sep 12, 2018 @ 03:23 PM

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Topics: owned media, earned media, paid media, distribution channels, content distribution

Increase Your Traffic With Infographics [Tips]

Posted by Jaco Grobbelaar on Thu, Sep 06, 2018 @ 10:01 AM

Everyone wants to see more visitors to their website. And, while there are many tools to make this happen, visual content has proven to be one of best ways get social shares and drive traffic. 

[This post was previously published and has been revised and updated here]

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Topics: infographics, visual content, social media optimization, graphics, repurposing content

A Quick Guide To Great Marketing Emails

Posted by Jaco Grobbelaar on Wed, Aug 29, 2018 @ 03:19 PM

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

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Topics: email marketing strategy, email, email marketing, call-to-action, nurturing leads

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Thu, Aug 23, 2018 @ 12:11 PM

Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming.  It doesn't have to be.

 

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Topics: Video Marketing, video, visual content, Media Marketing Strategy, Branding

Email Marketing 2018: Old School Still Reigns

Posted by Jon Sooy on Wed, Aug 15, 2018 @ 04:33 PM

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

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Topics: list building, email marketing strategy, email marketing, Email lists, email

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