<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

Answering Your Customer's Questions With Your Content Is Critical For Local SEO

Posted by Jaco Grobbelaar on Wed, Mar 29, 2017 @ 09:00 AM

A prize for marketers and business owners, featured snippets - or rich snippets - as they are also known, can drive more search traffic to your site. But how do you make that happen?

Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets

Read More

Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets

Why Business Blogging Matters For Your Local SEO

Posted by Jaco Grobbelaar on Fri, Mar 24, 2017 @ 09:00 AM

Business blogging is such a major and fundamental component of good, local SEO that it cannot be really be overstated.

 

Read More

Topics: blog posting, inbound marketing tips, Business Blogging, blog headlines, business blog, local SEO

Video Basics For Your Affordable Internet Marketing

Posted by Jaco Grobbelaar on Wed, Mar 22, 2017 @ 09:00 AM

Everyone likes to watch videos. The statistics prove it. But using video for your own marketing does not have to be expensive or difficult. 

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?

Read More

Topics: content marketing, Videos, YouTube Videos, Video Marketing, inbound marketing tips, affordable internet marketing

Making LinkedIn Part Of Your Affordable Internet Marketing Plan

Posted by Jaco Grobbelaar on Fri, Mar 17, 2017 @ 09:00 AM

One of the best kept affordable marketing plan secrets is a well-known social media network. LinkedIn is one of the fastest growing and highly used networks in the world. 

Read More

Topics: Social Networking, LinkedIn, affordable internet marketing, LinkedIn profile, linkedin for business

A Responsive Website Is Not Optional For Affordable SEO

Posted by Jaco Grobbelaar on Wed, Mar 15, 2017 @ 09:00 AM

There are many factors - or signals - that determine a website's search engine ranking. And a mobile-friendly website is one the biggest. And it's not optional any longer.

More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).

Read More

Topics: mobile search, affordable SEO, local SEO, website design, responsive design, mobile-friendly design

Great Emails And Great Content Marketing

Posted by Jaco Grobbelaar on Mon, Mar 13, 2017 @ 08:02 AM

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

Read More

Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing

Using Local SEO To Drive Your Inbound Marketing Efforts

Posted by Jaco Grobbelaar on Wed, Mar 08, 2017 @ 09:00 AM

Inbound marketing is a proven approach to cost-effective business success. But there is another element that drives the success of inbound marketing, and that is Local SEO.

Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."

Read More

Topics: content marketing, inbound marketing, Search Engine Optimization, affordable internet marketing, local SEO

Business Blogging Requires Effort And Ideas [Tips]

Posted by Jaco Grobbelaar on Fri, Mar 03, 2017 @ 09:00 AM

The bottom line when it comes to inbound marketing is that every business needs a blog. Business blogging is at the core of a content strategy. But you need ideas.

[Parts of this post were originally published in a slightly different format in April 2016. But we feel that some things never get old or go away. Like the need for great blog post ideas!]

One of the fundamental elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Business Blogging 101

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so.

Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

The Never Ending Need for More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy quick tip guide:

Read More

Topics: business blog post ideas, article writing, Business Blogging, blog, inbound marketing, content creation

7 Tips For Better User Experience On Your Website

Posted by Jaco Grobbelaar on Thu, Mar 02, 2017 @ 08:47 AM

The most critical components of an effective website is not SEO or calls-to-action. The most important thing for your site is the user’s experience.

Read More

Topics: CTA, website traffic, Web content, web marketing tips, mobile search, user experience, UX, website design

White Papers As An Affordable Internet Marketing Tool

Posted by Jaco Grobbelaar on Fri, Feb 24, 2017 @ 08:32 AM

Contrary to what some observers and experts in the marketing realm tell you, white papers are still a solid tool for affordable Internet marketing. Do you have any?

There are any number of ways to leverage the Internet for you marketing strategy. One of the most effective and affordable approaches is what is known as inbound marketing. This is simply a "tried and true" strategy that makes use of content to attract visitors and leads to your website, allowing you to nurture those relationships with the goal of making customers.

Read More

Topics: content marketing, local inbound marketing strategy, content creation, affordable internet marketing, white papers

Subscribe to Email Updates

Posts by Topic

see all