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BroadVision Marketing Blog

4 Things All Great Business Blog Posts Need

Posted by Jaco Grobbelaar on Wed, Aug 23, 2017 @ 12:00 PM

Every business website should have a blog. Don't agree? Well, let's just say that every business looking to generate website traffic should have one. 

Business blogging is a crucial element in an effective inbound marketing campaign. Having a blog for your business can be a great way to generate leads and communicate your brand's story. But just posting an occasional article now and again is not all that effective.

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Topics: inbound marketing strategy, blog posting, Marketing strategy.business blogging, Corporate blog, Business Blogging

Affordable Internet Marketing Requires A Strategy

Posted by Jaco Grobbelaar on Fri, Aug 18, 2017 @ 09:03 AM

The most affordable - and effective - approach to Internet marketing is with inbound tactics. But without a solid strategy your results will be less than stellar.

There is a temptation for small business owners and marketers to simply rely on "word-of-mouth" and referrals through social media channels. For too many, this is what constitutes their "affordable" Internet marketing approach. The problem is that, first off, not that many people are probably going to talk about your business.

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Topics: inbound marketing strategy, content marketing, infographic, affordable internet marketing, sample marketing plan, promotion

7 Prinicples For A Great Business Blog And Successful Posts [Tips]

Posted by Jaco Grobbelaar on Wed, Aug 16, 2017 @ 09:02 AM

There's many ways to write a business blog and creating a "great" one can be a challenge. But that's what you need for an effective inbound marketing strategy.

[This is an updated and modified version of an earlier post] 

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Topics: CTA, Business Blogging, content creation, blog headline, business blog, best seo practices

Why Great Infographics Make Great Content - And What Makes Them Great

Posted by Jaco Grobbelaar on Fri, Aug 11, 2017 @ 09:03 AM

Human beings are visual creatures and visual content attracts attention. And attention drives website traffic. Which is why infographics are a great choice.

Just saying that visual content is powerful is simply stating the obvious. Pointing out that infographics, in particular, stand out among other various forms of content requires facts.

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Topics: website traffic, Web content, infographics, Content Marketing Strategy, graphics, visual content

A Good Inbound Marketing Agency Can Offer Affordable SEO Service

Posted by Jaco Grobbelaar on Wed, Aug 09, 2017 @ 11:24 PM

Today it is generally understood that SEO is a requirement for any business with an online presence. But most businesses also need an affordable SEO service.

Today it is apparent that SEO is far more complex and organic than it was at any time previously. Failure to keep up with the evolving state of SEO can cause a business to literally "fall of the radar" of organic search. And this means that keeping up with the changes can require a full-time SEO specialist.

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Topics: content marketing, inbound marketing agency, affordable internet marketing, SEO services, affordable SEO, affordable local seo

Pay-Per-Click And Inbound Marketing: Different But Compatible?

Posted by Jaco Grobbelaar on Mon, Aug 07, 2017 @ 08:53 PM

Many marketers using inbound marketing still feel there is no place for Pay-per-Click (PPC) in their strategy. But could that be a bit short-sighted?

 

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Topics: Google Search, online marketing strategy, inbound marketing, pay-per-click, search enging marketing, PPC

Fundamental Principles For Affordable Internet Marketing

Posted by Jaco Grobbelaar on Wed, Aug 02, 2017 @ 09:03 AM

Affordable Internet marketing, or digital marketing, is achievable. But it takes time, patience and hard work! And there are fundamental principles that must be applied.

Keeping marketing affordable isn't only for the small "mom & pop" businesses. Multi-million dollar enterprises usually strive to keep their own marketing and advertising costs as low as possible. Partly to increase ROI, and partly to preserve available cash.

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Topics: inbound marketing tips, affordable internet marketing tips, inbound marketing, affordable internet marketing, marketing budget

Effective Local SEO And Inbound Marketing Are Not Random Acivities

Posted by Jaco Grobbelaar on Fri, Jul 28, 2017 @ 09:44 AM

If you are marketing your business, you are very likely engaged in local SEO and maybe even inbound marketing. But is your approach strategic and planned? 

The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.

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Topics: inbound marketing strategy, Marketing Plan, affordable internet marketing, SEO strategy, affordable local seo

Affordable Local SEO Requires Effective Landing Pages

Posted by Jaco Grobbelaar on Wed, Jul 26, 2017 @ 10:45 PM

Whether it's simply your home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

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Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo

Why You Need A Great LinkedIn Company Page [Tips]

Posted by Jaco Grobbelaar on Fri, Jul 21, 2017 @ 02:53 PM

LinkedIn has become an essential element for businesses and professionals. And, in addition to great profiles, businesses need a great LinkedIn Company Page.

 
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Topics: social media strategy, inbound social media marketing, Best LinkedIn Tips, LinkedIn Company Page, linkedin for business

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