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BroadVision Marketing Blog

You Can Achieve Affordable Local SEO

Posted by Jaco Grobbelaar on Thu, Jun 22, 2017 @ 06:16 PM

An affordable local SEO marketing strategy involves hands-on work with your website and your Internet presence. The good news is that is achievable and effective.

[This post is a revised and updated version of an article published in September 2016]

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Topics: affordable SEO, local SEO, local seo company, local seo service, local seo marketing, affordable local seo

Why Your Business Blog Can Drive Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 16, 2017 @ 04:31 PM

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

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Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

Use Infographics As Visual Content To Boost Traffic And Shares

Posted by Jaco Grobbelaar on Wed, Jun 14, 2017 @ 04:03 PM

Everyone loves images. Real-world experience shows it and statistics confirm it. Better yet, people love to share visual content. And infographics offer powerful visual content.

We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.

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Topics: social media marketing, infographics, Content Marketing Strategy, graphics, visual content

Your Search Rankings Just Dropped. Don’t Worry! Here’s What to Do

Posted by Jaco Grobbelaar on Tue, Jun 13, 2017 @ 02:56 PM

Dropped search rankings are a marketer’s worst nightmare. Even worse are unexpected drops because you have no idea where to even begin. Thankfully, there are a couple of things you can do to pinpoint the cause of the drop, so keep on reading and find out how to not only identify the issue, but solve it.

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Topics: SEO

5 Content Types That Get Shared [Tips]

Posted by Jaco Grobbelaar on Fri, Jun 09, 2017 @ 11:49 PM

Great content creation is no walk in the park, but not every great piece of content gets shared. So put your efforts into content types that do.

Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.

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Topics: Videos, article writing, Business Blogging, Likes, social media marketing, content creation, infographics

Create Your Content Marketing Personas [Tips]

Posted by Jaco Grobbelaar on Wed, Jun 07, 2017 @ 05:19 PM

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out who those people are and how to attract them requires research.

As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.

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Topics: psychographics, target demographic, inbound marketing, personas, Content Marketing Strategy, avatars

Email Marketing - Can It Still Work For Your Business?

Posted by Jaco Grobbelaar on Fri, Jun 02, 2017 @ 10:27 AM

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

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Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

The Rise Of Visual Content For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 31, 2017 @ 12:43 PM

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

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Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

Your Content Has More Than One Life - Repurposing Content

Posted by Jaco Grobbelaar on Fri, May 26, 2017 @ 01:30 PM

More and more businesses are finding that constantly creating content can be a challenge. The good news is that content can be reused in a number of ways to expand your reach and impact.

Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?

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Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content

5 Vital Reasons Your Business Needs Video Marketing

Posted by Jaco Grobbelaar on Wed, May 24, 2017 @ 09:33 AM

Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing! 

[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]

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Topics: Video Marketing, online marketing strategy, video, mobile marketing strategy, Content Marketing Strategy, mobile search

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