<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

Engage Your Leads With A Compelling Call-To-Action

Posted by Jaco Grobbelaar on Wed, Nov 08, 2017 @ 09:03 AM

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

 

Read More

Topics: Advertising, outbound marketing, inbound marketing strategy, Landing pages, lead magnet

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

Read More

Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Content Marketing With Lead Magnets [Part 1]

Posted by Jaco Grobbelaar on Wed, Nov 01, 2017 @ 09:03 AM

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

Read More

Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

7 Reasons To Push Content Marketing For Your Brand

Posted by Jaco Grobbelaar on Fri, Oct 27, 2017 @ 08:55 AM

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

Read More

Topics: content marketing, inbound marketing, lead generation, Content Marketing Strategy, pay-per-click

5 Email Types You Can Use With Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Oct 25, 2017 @ 10:05 AM

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. This is especially true for marketing emails. How many different types there are depends largely on who you ask. Is it 12, or 15 - maybe less, maybe more? 

Read More

Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy

Optimizing Your Email Marketing Campaign Strategy [Tips]

Posted by Jaco Grobbelaar on Fri, Oct 20, 2017 @ 01:18 PM

The success of your email messaging is largely determined by the type of email campaign you are engaged in. In other words, who you are emailing and why matters.

 

Read More

Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy

7 Tips To More Effective Emails For Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Oct 18, 2017 @ 09:03 AM

Effective email campaigns tactics can power your inbound marketing strategy. But only if they are well crafted and on target. 

We have shown how email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what about the nuts and bolts of your actual emails? What makes one email more effective than a competing email in a recipient's inbox?

Read More

Topics: email, inbound marketing strategy, Email lists, email marketing, newsletter, email marketing strategy

Revisiting The Power Of An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Mon, Oct 16, 2017 @ 02:36 PM

As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?

[This post was adapted and revised from a post published June 2016]

Read More

Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing

Tap Into The Super Powers Of Email Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Oct 11, 2017 @ 09:09 AM

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

Read More

Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building

Tap Into The Super Powers Of Email Marketing [Part 1]

Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

Read More

Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all