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BroadVision Marketing Blog

White Papers As An Affordable Internet Marketing Tool

Posted by Jaco Grobbelaar on Fri, Feb 24, 2017 @ 08:32 AM

Contrary to what some observers and experts in the marketing realm tell you, white papers are still a solid tool for affordable Internet marketing. Do you have any?

There are any number of ways to leverage the Internet for you marketing strategy. One of the most effective and affordable approaches is what is known as inbound marketing. This is simply a "tried and true" strategy that makes use of content to attract visitors and leads to your website, allowing you to nurture those relationships with the goal of making customers.

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Topics: content marketing, local inbound marketing strategy, content creation, affordable internet marketing, white papers

Content Marketing Is The Driving Force Of Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Feb 22, 2017 @ 09:00 AM

Content marketing is an effective means for driving traffic and generating leads. Content marketing as a foundation for an inbound marketing strategy is even better.

[Parts of this article were originally published in a different format in July 2016.]

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Topics: content marketing, online marketing strategy, inbound marketing, content creation, Marketing strategy

When It Comes To Local SEO Reviews Matter

Posted by Jaco Grobbelaar on Fri, Feb 17, 2017 @ 10:47 PM

There are a number of factors that will impact your website’s local SEO efforts, but you might be surprised at how much reviews can do for your search results.

 

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Topics: online marketing strategy, inbound marketing, local inbound marketing, reviews, local SEO

Top Local SEO Tips Make For A Good Read

Posted by Jaco Grobbelaar on Wed, Feb 15, 2017 @ 09:00 AM

There is no end to the amount of local SEO advice for business owners. In fact, there is so much information it is overwhelming. So where do you start for solid local SEO tips?

It is estimated that there are over 200 different factors that Google's algorithm takes into account as it determines page ranking for search results. However, the vast majority of these - by themselves - have very little measurable impact. And not all of them always apply to every search.

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Topics: website traffic, local inbound marketing, SEO company, local SEO, SEO strategy, best seo practices

Citations And Why They Matter For Local SEO

Posted by Jaco Grobbelaar on Fri, Feb 10, 2017 @ 09:00 AM

Citations are a key component of the ranking factors for local SEO. Typically, businesses with more citations tend to rank higher than those with fewer citations. But what are they?

Your business should strive to build a broad base of citations. These not only increase the visibility of your business, but it will also boost the "trust" factor for search engines when calculating the validity of your business's existence. According to Moz, "High-quality, authoritative citations are also viewed by experts as the #1 ranking factor in competitive local search markets."

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Topics: backlinks, Search Engine Optimization, organic keyword search, local SEO, directories, citations

Inbound Marketing Strategy: A Sample Marketing Plan

Posted by Jaco Grobbelaar on Wed, Feb 08, 2017 @ 09:00 AM

A marketing strategy requires a plan. But with so many options how do you decide? A sample marketing plan can help.

Editors note: This article was originally published on July 08, 2015 and has been updated for relevance.

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Topics: inbound marketing strategy, Marketing Plan, Marketing strategy, Content Marketing Strategy, sample marketing plan

How To Drive Website Traffic: Content Matters

Posted by Jaco Grobbelaar on Mon, Feb 06, 2017 @ 08:11 AM

Anyone with a website wants visitors to their site. Businesses are especially motivated to increase website traffic since visitors can become customers. But how can you do that?

 

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Topics: website traffic, inbound marketing tips, Web content, marketing strategies, marketing site traffic, traffic

Content Marketing Works: The Numbers Don't Lie

Posted by Jaco Grobbelaar on Wed, Feb 01, 2017 @ 10:37 PM

Content marketing is the staple tactic of inbound marketing. But the question still arises, "Does it work?" The numbers say, "Yes, and in a big way!"

There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.

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Topics: content marketing, inbound marketing, inbound marketing strategies, marketing strategies, content creation, digital marketing

All About You - The Most Neglected Page On Your Website?

Posted by Jaco Grobbelaar on Fri, Jan 27, 2017 @ 09:00 AM

Most business owners focus on the home page of their website and understandably so. But there is another page that is the next most visited on your site.

For some websites, such as e-commerce sites, there may not be a perceived need to have an "About Us" page, but even these businesses can benefit from these ubiquitous yet overlooked pages. In fact, according to Neil Patel in a post he published at HubSpot, 

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Topics: Optimization, Landing pages, web marketing tips, website, company page, about page

7 Reasons For Moving To An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jan 25, 2017 @ 09:00 AM

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

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Topics: outbound marketing, inbound marketing strategy, Landing pages, SEO, Blogging, content creation

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