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BroadVision Marketing Blog

Using Case Studies To Boost Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Feb 13, 2019 @ 01:01 PM

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!


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Topics: case studies, Branding Case Study, content marketing, content creation, digital marketing

Inbound Marketing And Content Creation

Posted by Jaco Grobbelaar on Wed, Feb 06, 2019 @ 04:57 PM


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Topics: content creation, inbound marketing, content marketing, Content Marketing Strategy, User-generated content, Blogging

Your Blog As The Heart Of Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Jan 30, 2019 @ 07:59 AM

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.


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Topics: business blog, Blogging, website traffic, content marketing, Content Marketing Strategy

Digital Marketing 101: Strategy Vs. Plan

Posted by Jon Sooy on Wed, Jan 23, 2019 @ 11:57 AM

For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?


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Topics: Marketing Plan, Marketing strategy, digital marketing, digital marketing objectives, inbound marketing

Content Marketing Is More Important In 2019 Than Ever

Posted by Jaco Grobbelaar on Wed, Jan 16, 2019 @ 01:52 PM

We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?


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Topics: marketing trends, Content Marketing Strategy, digital marketing, inbound marketing strategy, content marketing

Content Marketing And Goal Setting

Posted by Jaco Grobbelaar on Wed, Jan 09, 2019 @ 07:47 AM

Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.


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Topics: Content Marketing Strategy, Marketing Plan, Goal setting, Marketing Objectives, digital marketing objectives

Visual Marketing: Harness The Power Of Video

Posted by Jaco Grobbelaar on Wed, Jan 02, 2019 @ 07:09 AM

If there is one thing that attentive marketers have learned over the last few years or so is that video rocks! We are creatures that love to watch videos and incorporating this visual powerhouse in your marketing is a sure way to attract attention and drive traffic.


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Topics: Video Marketing, video, YouTube Videos, native video, inbound social media marketing

Digital Marketing Trends To Watch For In 2019

Posted by Jaco Grobbelaar on Thu, Dec 27, 2018 @ 02:09 PM

Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.


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Topics: marketing trends, digital marketing, Marketing strategy, Content Marketing Strategy, inbound marketing strategy

SEO In 2019: What You Need To Know

Posted by Jaco Grobbelaar on Wed, Dec 19, 2018 @ 11:34 AM

If you have a website and you want people to find it, you either must give them your URL or hope it comes up when they are searching for a business like yours. Simple, right? Well, that’s where search engine optimization, or SEO, comes in. And things change there constantly!


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Topics: SEO strategy, best seo practices, on page SEO, brand awareness, mobile search

Call-To-Action Best Practices For Your Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Dec 14, 2018 @ 09:59 AM

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.


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Topics: call-to-action, CTA, Landing pages, Content Marketing Strategy, inbound marketing tips

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