If you are a small business you don't have time to do everything. Even if you are a larger organization, it isn't efficient to do everything. Outsourcing some functions can be strategic - even your lead generation.
[A previous version of this article was published in May 2016. As Internet marketing continues to grow in complexity, having more options for your marketing efforts is important.]
Businesses that survive and thrive are usually efficient. These are firms that are clear on their core strengths and stick with them. While focusing on what you do best is a great strategy, it often means outsourcing certain functions like HR or payroll.
But, sometimes, it can also include outsourcing your lead generation efforts.
Handing over the task of finding, attracting and capturing quality leads for your sales process can be a huge benefit to businesses - if it is done well and reliably. And it can relieve companies of a great deal of time and effort invested in activities that could be directed elsewhere.
Outsourcing Your Lead Generation for Successful Marketing
A common reality for many companies is that they are often doing everything themselves. Their marketing strategies are usually an outgrowth of what they were doing to get to where they are after their start-up period. And, while it may work well for them still, odds are it is also labor-intensive and possibly even lacking in efficacy.
The ultimate goal of successful marketing is generating good leads for the sales team. Even if you are focused on affordable Internet marketing strategies, you still need to generate quality leads.
Many business owners consider themselves good sales people, and they have managed to hire others once the business has gotten past a certain size. Consequently, once they have quality leads they can usually gain customers.
Generating those leads, on the other hand, can be a bit more evasive and challenging.
Ultimately, businesses find that their current strategy is both time-consuming and not always effective. And when these companies realize that their marketing efforts are one of the key factors for ensuring the company’s growth, uneasiness begins to creep in.
The realization that diminishing leads will cause diminished sales - which means diminished revenue - can keep even the coolest CEO awake at night.
This pivot point will usually lead to two different options: The over-worked and overwhelmed marketing managers will either hire a professional marketer to come on board, or they decide to outsource some or all aspects of their marketing process to a marketing agency.
Lead Generation Doesn't Have to Stay "In-House"
It is a common practice to outsource product development, accounting, customer service, and many other facets of running a business. Doing so saves overhead, commitment, recruiting time, training time, and the expenses of full-time staff, while allowing you to leverage expert knowledge without all those associated expenses.
The same logic holds for outsourcing certain marketing functions. If a professional firm can deliver sufficient numbers of quality leads through various tactics and strategies, it can make good sense to have them do that. And a good firm will work hand-in-hand with their clients to ensure that nothing is being done in a vacuum or a silo.
So what are the benefits of lead generation outsourcing aside from not having to do the work yourself? Here are a few:
Six Benefits of Outsourcing Lead Generation
According to an article on Forbes.com,
Outsourcing your marketing team has recently become a more common practice. And since there is still a very small community of successful, talented, and experienced “growth hackers” — or digital growth experts — trying to secure one full-time can cost well into six-figures per year. For new companies, or a company just exploring digital, this makes little sense.
If you’re a start up, small business, or an organization focused on other growth initiatives such as product, bringing your marketing efforts to an agency that can strategize and execute across multiple marketing channels could be key.
Additionally, you can get all the perks of having a multi-million dollar marketing staff, but stick within your budget. Outsourcing provides these digital experts — who have likely worked with top-tier brands — at a fraction of the cost with no long-term commitment.
Here are six ways your company can benefit by outsourcing your lead generation:
1. Lower Your Total Cost
Hiring an outsourced marketing firm can be far less expensive than hiring a full-time in-house marketer.
2. Access a Broader Skill Set
A team of marketing professionals will have a more diverse set of skills and broader knowledge base than a single marketing employee.
3. Have Greater Scalability
Having a team of outsourced marketing professionals at their disposal enables organizations to handle an increase in marketing workload.
4. Eliminate Hiring and Training
Entry level marketing personnel typically stay with a company for one to three years before looking for another position. Your marketing firm stays with you as long as you need them.
5. Gain Outside Perspective
Employees are often reluctant to share their opinions. An outsourced marketing firm can provide an uncensored and objective view of your current sales and marketing strategy.
6. Regain Your Essential Focus
Too often, business owners and management wear too many hats. Hiring a "marketing department" allows the rest of your team to focus on their primary jobs.
Being Strategic With Increased Efficiency and Results
Outsourcing your lead generation functions is a big decision for any company. Done properly, it can bring huge value by placing your organization's lead acquisition in expert hands. The key is to truly know and understand your own company and its needs, so you can make the right choice for the future growth of your company.
Another aspect of outsourcing is that it allows you to quickly access qualified experts for your marketing team to handle any upsurge in demand until your own staffing is caught up.
You can also use your outsourcing partners to provide additional help with new product launches, service upgrades, and other one-time events that require a temporary demand for marketing functions.
A Great Resource for Outsourcing Lead Generation
Achieving your marketing objectives with any marketing strategy takes time.
The good news is that you don't have to do all of it yourself. In fact, one of the best investments you can make with your marketing budget is to partner with a solid firm like BroadVision Marketing.
Click on the button below to get your free eBook containing 10 Powerful Inbound Marketing Charts so you can make an informed decision, or call BroadVision Marketing at 707-799-1238.