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BroadVision Marketing Blog

Jaco Grobbelaar

Recent Posts

Content Marketing Is More Important In 2019 Than Ever

Posted by Jaco Grobbelaar on Wed, Jan 16, 2019 @ 01:52 PM

We always hope that our marketing efforts are not only effective and successful, but we also hope that our strategy is relevant and up-to-date. In a world where marketing fads come and go with increasing frequency, it's fair to ask if content marketing still a valid strategy?

 

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Topics: marketing trends, Content Marketing Strategy, digital marketing, inbound marketing strategy, content marketing

Content Marketing And Goal Setting

Posted by Jaco Grobbelaar on Wed, Jan 09, 2019 @ 07:47 AM

Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.

 

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Topics: Content Marketing Strategy, Marketing Plan, Goal setting, Marketing Objectives, digital marketing objectives

Visual Marketing: Harness The Power Of Video

Posted by Jaco Grobbelaar on Wed, Jan 02, 2019 @ 07:09 AM

If there is one thing that attentive marketers have learned over the last few years or so is that video rocks! We are creatures that love to watch videos and incorporating this visual powerhouse in your marketing is a sure way to attract attention and drive traffic.

 

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Topics: Video Marketing, video, YouTube Videos, native video, inbound social media marketing

Digital Marketing Trends To Watch For In 2019

Posted by Jaco Grobbelaar on Thu, Dec 27, 2018 @ 02:09 PM

Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.

 

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Topics: marketing trends, digital marketing, Marketing strategy, Content Marketing Strategy, inbound marketing strategy

SEO In 2019: What You Need To Know

Posted by Jaco Grobbelaar on Wed, Dec 19, 2018 @ 11:34 AM

If you have a website and you want people to find it, you either must give them your URL or hope it comes up when they are searching for a business like yours. Simple, right? Well, that’s where search engine optimization, or SEO, comes in. And things change there constantly!

 

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Topics: SEO strategy, best seo practices, on page SEO, brand awareness, mobile search

Call-To-Action Best Practices For Your Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Dec 14, 2018 @ 09:59 AM

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.

 

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Topics: call-to-action, CTA, Landing pages, Content Marketing Strategy, inbound marketing tips

Email Is A Versatile Marketing Approach

Posted by Jaco Grobbelaar on Thu, Dec 06, 2018 @ 05:27 PM

Email has been with us for over 40 years. In fact, it's been around longer than many marketers! But it is still a powerful tool for marketing that can be used in a number of surprising ways.

 

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Topics: email marketing strategy, email marketing, Email lists, lead magnet, list building

Content Marketing Trends: 2019 And Beyond

Posted by Jaco Grobbelaar on Thu, Nov 22, 2018 @ 01:18 PM

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

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Topics: marketing trends, content marketing, video, SEO, Social Media

Using Social Media That Matters

Posted by Jaco Grobbelaar on Fri, Nov 16, 2018 @ 02:51 PM

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.

 

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Topics: social media strategy, social media marketing, social media networks, social media plan, content distribution

Content Marketing And Non-Profits: A Great Combination

Posted by Jaco Grobbelaar on Wed, Oct 31, 2018 @ 04:31 PM

Most people not involved in the world of non-profit, or not-for-profit, organizations might not put those two terms together. But, despite the nobility of the cause, these charitable entities must "market" their mission.

 

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Topics: trust building, distribution channels, content distribution, Content Marketing Strategy, Social Media

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