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BroadVision Marketing Blog

Jaco Grobbelaar

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An Effective Strategy To Promote Your Company

Posted by Jaco Grobbelaar on Wed, Jul 11, 2018 @ 07:32 AM

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

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Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion

3 High-Level Tips For Your Content Marketing In 2018

Posted by Jaco Grobbelaar on Mon, Jul 09, 2018 @ 07:30 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.

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Topics: content marketing, Target Audience, Marketing Plan, content creation, Content Marketing Strategy

How To Build Your Brand With Content Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Jun 20, 2018 @ 09:01 AM

Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!

Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!

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Topics: Guest Blogging, Social Media, Branding, PPC, content distribution, distribution channels

How To Build Your Brand With Content Marketing [Part 1]

Posted by Jaco Grobbelaar on Wed, Jun 13, 2018 @ 12:34 PM

Brand building is nothing new in the marketing and business world. But it has taken on a new life of sorts in recent years and it seems that everyone wants to help you "build your brand." While this is a good thing, the truth is that there are "home-grown" ways for you to build your own brand.

 

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Topics: brand awareness, Brand, Branding, content creation, Content Marketing Strategy

3 Tips To Better Business Blogging

Posted by Jaco Grobbelaar on Thu, Jun 07, 2018 @ 03:13 PM

If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.

If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.

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Topics: content marketing, Business Blogging, inbound marketing, SEO, business blog, SERP

Evergreen Principles For Affordable Internet Marketing - Redux

Posted by Jaco Grobbelaar on Wed, May 30, 2018 @ 09:10 AM

Some principles never change. This is true for affordable Internet marketing, too. Whether you call them 'marketing principles' or 'marketing truths', they are always there and must always be applied for online marketing success.

[This post has been updated and expanded from the original posted in May 2017]

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Topics: call-to-action, content marketing, affordable internet marketing, business blog, inbound marketing local

Using Social Media to Boost Local SEO

Posted by Jaco Grobbelaar on Thu, May 17, 2018 @ 11:52 AM

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

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Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution

Content Marketing - Art Or Science?

Posted by Jaco Grobbelaar on Wed, May 09, 2018 @ 10:55 AM

Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many other mediums, there is a bit of debate on whether it is a science or and an art. The consensus is that it's probably both. 

What the question really brings out is the need to know how it works and why? Content marketing is not a new discipline, nor is it particularly unique. Most observers will point back to 1895 when the John Deere company first published The Furrow, a magazine for customers.

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Topics: content marketing, Target Audience, analytics, infographic, content distribution

GDPR Is Coming - Is Your Email List Ready For It?

Posted by Jaco Grobbelaar on Wed, May 02, 2018 @ 10:23 AM

GDPR stands for "The General Data Protection Regulation" which is a digital privacy law in the European Union. But it will impact every online marketer worldwide, including the United States. 

The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.

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Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR

Mobile-First Indexing Is Coming - Is Your Website Ready?

Posted by Jaco Grobbelaar on Wed, Apr 18, 2018 @ 12:27 PM

Even if you’re not a marketer, you’ve heard how important it is to have a mobile-friendly website. Now Google is making changes to make mobile-friendly a priority. Are you prepared?

 

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Topics: Google Search, mobile search, SEO strategy, best seo practices, mobile-friendly design

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