BroadVision Marketing Blog

There are a number of elements required for a successful content marketing strategy. But what are the three fundamental elements that are non-negotiable?

If you are reading this you may already know that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

Topics: content marketing, content development, content creation, Content Marketing Strategy, website design, visual content, content distribution, distribution channels

 

When it comes to content marketing and non-profits, nothing else is as effective. They may be non-profit but they still must "market" their message.

For some, combining "marketing" and charitable originations seems contradictory and somehow crass. But, strictly speaking, marketing is simply promoting what you have to offer. And most non-profits have much to offer!

Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

Social media has become a standard requirement for the marketing efforts of any business. Even local, brick-and-mortar companies.

And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

[This article first appeared here in June 2018 and has been updated and revised to reflect changes and trends that have occurred since.] 

If your business website hosts consistently published blog articles, then you are far ahead of many of your competitors. And it can only get better.

If you're a business owner struggling to maintain a business blog on your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore.

But, the truth is that we can often over-complicate the process and the work required.

Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

[This article first appeared here in October 2017 and has been updated and revised for 2023]

Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target. 

Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy

[This article was originally published in July 2022 and has been expanded and revised.]

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

 

[This was previously published in September 2017 and has been updated and revised for 2023.]

Being a local business on the Internet means you want to be found by local prospects. And local Search Engine Optimization depends on strategic content.

But too many local businesses fail to understand the value of what is known as local SEO - and the part played in that by good content.

Topics: content marketing, content creation, local internet marketing strategy, Content Marketing Strategy, local SEO, local seo marketing, affordable local seo

 

It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.

However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.

Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video

[This article was originally published in September 2020 and has been expanded and revised.]

 

If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.

The question is how can you know what is the best marketing strategy to use?

Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, local inbound marketing, SEO, content creation, local SEO

[This article was originally published in February 2018 and has been updated and revised.]

 

The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.

There are tactics for "crafting and drafting" highly effective emails that get opened. But there are  elements of effective email marketing that are determined by the type of campaign.

Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence