Business networking is crucial to the marketing success of almost all entrepreneurs and small business owners. I am a member of the Rivertown Business Builders chapter of BNI. Today I want to take some blog space and write about BNI. This information is also available on BNI's website.
Our Philosophy
The philosophy of BNI is built upon the idea of "Givers Gain®": By giving business to others, you will get business in return. This is predicated on the age-old idea of "What goes around, comes around.
Our Mission
The mission of BNI is to help members increase their business through a structured, positive, and professional "word-of-mouth" program that enables them to develop long-term, meaningful relationships with quality business professionals.
Belonging to BNI is like having dozens of sales people working for you...
...because all of them carry several copies of your business cards around with them. When they meet someone who could use your products or services, they take out your card and recommend you.* It's as simple as that! It's simple because it's based on a proven concept by BNI Founder, Dr. Ivan Misner, called "Givers Gain®." If I give you business you'll give me business and we'll both benefit as a result.
Last year alone, members of BNI passed 6.5 million referrals...
...which generated over $2.8 billion dollars (U.S.) worth of business for its members! BNI is a business and professional networking organization that allows only one person per professional classification or specialty to join a chapter.
Would you like to increase your business by 20%, 30%, 50% or as much as 100%?
You can see results like this! Many have. Some participants have added as many as 50 new clients in the first 2 years!!! Successful businesses depend on word-of-mouth. Word-of-mouth advertising is the best advertising there is.
BNI provides a structured and supportive system of giving and receiving business.
It does so by providing an environment in which you develop personal relationships with dozens of other qualified business professionals. By establishing this "formal" relationship with other people, you will have the opportunity to substantially increase your business.
BNI is an international group. Do you think you would be interested in learning more?
(*) Note, some professions, specifically attorneys and certain health care professionals, may not be permitted to seek direct referrals through in-person solicitation through the use of business cards pursuant to their ethical code. Members of BNI that belong to these professions are directed to follow their profession's own ethical guidelines.
For more information:
- http://www.bni.com/
- http://www.bnisfbay.com/index.html
- Rivertown Business Builders http://www.bnisfbay.com/memberlist.php?chapterName=2820
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.
