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BroadVision Marketing Blog

Using Inbound Marketing With Other Strategies

Posted by Jaco Grobbelaar on Wed, Apr 26, 2017 @ 08:57 AM

Inbound marketing is a proven strategy for generating high quality leads and conversions. But there are other strategies that can be used along with it.

While some business owners or their marketing managers might be familiar with Account-based marketing, or ABM, many are not. The first question to answer, then, is what exactly ABM is and can it be used alongside an inbound marketing approach?

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Topics: Advertising, content marketing, inbound marketing, Marketing strategy, account-based marketing

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