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BroadVision Marketing Blog

Marketing Basics: A Primal Challenge

Posted by Jon Sooy on Wed, Nov 28, 2018 @ 07:01 AM

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.

 

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Topics: AIDA, lead generation strategy, conversion, content marketing, Marketing strategy

AIDA (Not The Opera) For Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Oct 04, 2018 @ 01:16 AM

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.

 

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Topics: Content Marketing Strategy, content distribution, AIDA, lead magnet, website traffic

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