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BroadVision Marketing Blog

Create Your Content Marketing Personas [Tips]

Posted by Jaco Grobbelaar on Wed, Jun 07, 2017 @ 05:19 PM

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out who those people are and how to attract them requires research.

As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.

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Topics: psychographics, target demographic, inbound marketing, personas, Content Marketing Strategy, avatars

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