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BroadVision Marketing Blog

Infographic-Local Inbound Marketing: Know Your Target Market--Boomers

Posted by Jaco Grobbelaar on Thu, Sep 26, 2013 @ 07:56 AM

What do Bill Gates, the late Steve Jobs, “internet founder” Al Gore and a local inbound marketing strategy all have in common? If you say computers, I’ll have to tell you that’s not all. They are all Baby Boomers and almost every organization has one or other product or service they want to sell to baby boomers. Jobs and Gates were both born in 1955 and Gore was born in 1948. Baby Boomers are not only the largest market segment today, they are also the local inbound market segment with the most dispensable income – in other words, they have money to spend!

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Topics: Petaluma CA, local internet marketing, target market, personas, inbound marketing agency, local inbound marketing, Baby Boomers

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