Business blogging is such a major and fundamental component of good, local SEO that it cannot be really be overstated.
You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.
So. You've determined that publishing a business blog is a great way to generate leads and communicate your brand story. Good for you! You're on a good path towards successful inbound marketing for your business.
Blog headlines have become a hot topic again. They were big in 2011 and somehow got knocked off the grid when everyone became rabid about pandas, penguins and hummingbirds. Actually, the hummingbird is probably why blog headlines are in the headlines again.