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BroadVision Marketing Blog

Does Blogging Still Matter?

Posted by Jaco Grobbelaar on Thu, Sep 20, 2018 @ 07:31 AM

With all the changes in search engine optimization and the vast range of social media platforms available, it's a fair question. Does blogging still matter for content marketing?


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Topics: Business Blogging, Blogging, Content Marketing Strategy, SEO, website traffic

Inbound Marketing 101: Back To Basics (Part 1)

Posted by Jon Sooy on Wed, Apr 04, 2018 @ 08:00 AM

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

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Topics: inbound marketing, content marketing, SEO, Social Media, Blogging

7 Reasons For Moving To An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jan 25, 2017 @ 09:00 AM

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

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Topics: inbound marketing strategy, outbound marketing, Blogging, Landing pages, SEO, content creation

Using Content To Fuel Your Local SEO Strategy

Posted by Jaco Grobbelaar on Wed, Dec 28, 2016 @ 09:00 AM

The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.

One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient. 

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Topics: local SEO, content creation, content marketing, SEO strategy, Blogging, Search Engine Optimization

10 Blogging Mistakes You Need To Avoid [Infographic]

Posted by Jaco Grobbelaar on Wed, Nov 23, 2016 @ 09:00 AM

Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.

One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.

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Topics: business blog, Business Blogging, Marketing strategy.business blogging, business blogs, Blogging, content marketing, inbound marketing

13 Steps To Inbound Marketing Success: Sample Marketing Plan

Posted by Jaco Grobbelaar on Wed, Sep 21, 2016 @ 12:00 PM

You should never attempt anything of consequence without a plan, and this is true for Inbound Marketing. But what makes for a good plan?

A solid marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.

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Topics: Marketing Plan, inbound marketing, content marketing, Social Media, Blogging, agency

What Your Website Needs For Effective Local SEO

Posted by Jaco Grobbelaar on Wed, Sep 07, 2016 @ 12:00 PM

Almost every business with a website wants to be found. And if you're a local business, local SEO is the key.

The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.

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Topics: local SEO, local inbound marketing, local internet marketing, Social Media, Blogging, affordable SEO

7 Ways To Make Affordable Internet Marketing A Reality

Posted by Jaco Grobbelaar on Wed, Aug 03, 2016 @ 09:30 AM

Inbound marketing is one of the most effective approaches to online marketing. And it allows business owners to engage in affordable Internet marketing.

[This post originally appeared here back in October of last year. But the value of these Internet marketing tips have not lost their effectiveness - or relevance. So we thought it would great to bring them out again to help business owners and marketers boost their own affordable Internet marketing efforts!]
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Topics: affordable internet marketing, online marketing strategy, inbound marketing, SEO, Social Media, Blogging, content curation, content marketing

Why Content And Inbound Marketing Need A Strategy

Posted by Jaco Grobbelaar on Wed, Jul 13, 2016 @ 12:30 PM

Publishing content on your website is a major component of inbound marketing. But it's not everything.


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Topics: content marketing, inbound marketing, Marketing strategy, Blogging, content creation, online marketing strategy

Content Marketing: An Inbound Marketing Approach For Your Business?

Posted by Jaco Grobbelaar on Wed, Jul 06, 2016 @ 12:30 PM

As a business owner you have probably heard that you need to engage in content marketing. But can your business can really benefit from using content?

There is a lot of "noise" in the social media and marketing space about content and blogging, and so on. But there seems to be little agreement on clearly defined methods, strategies, and - most importantly - real benefits from using content.

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Topics: inbound marketing, content marketing, infographic, Marketing strategy, Marketing Plan, Blogging

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