There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.
With all the changes in search engine optimization and the vast range of social media platforms available, it's a fair question. Does blogging still matter for content marketing?
There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business.
This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."
Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.
Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay. But, according to the Harvard Business Review, it works less than ten percent of the time.
The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.
One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient.
Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.
One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.
You should never attempt anything of consequence without a plan, and this is true for Inbound Marketing. But what makes for a good plan?
A solid marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.
Almost every business with a website wants to be found. And if you're a local business, local SEO is the key.
The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.