Topics: marketing, San Francisco Bay Area, Petaluma, Lewis Howes, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, social media marketing, Branding, Marketing strategy, Leadership
With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.
Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.
Topics: Using Different Media, Petaluma California, Web search engine, WordPress foundation, WordPress, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Twitter
We have been working on the idea of doing your social media work yourself. I have been telling you uncompromising truths about the process of successfully marketing yourself. These things are what marketing companies like BroadVision Marketing do for companies who dont have the time, the resources or the desire to do-it-yourself.
The last blog I wrote we were talking about a simple system to tell if you are moving into a better ranking. We decided to use the Alexa number system, which for all its faults does provide a simple measurement of motion.
I thought I was finished with the idea of do it yourself social media work, but apparently I am not. There are some other things that you need to know to find yourself on the top page of many search engines.
Last week we totaled up the amount of time you could take doing social media marketing, without LinkedIn and some other places. We saw how you could spend over half of a 40-hour work week. If you were worth $30 an hour, it would have cost you $2888.00 a month to pay yourself. Your time and your worth are your value added when you do it yourself.
I am going to go deep now into the world of Business Social Media Managing for those of you who want to do it yourself.
We have already decided that to write 3 business blogs a week will take approximately 6 hours of your time for a monthly total of 24 hours. Hypothetically speaking if your time is worth $30 an hour, blogging for yourself could cost you $720 a month.
Topics: Using Different Media, Pinterest, Chamber of Commerce, National Association of Realtors, Sun Tzu, BroadVision Marketing, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging
Topics: marketing, Using Different Media, blog, BroadVision Marketing, Facebook, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Twitter, Marketing strategy
A business blog is the anchor to which all your other social media platforms are tied. Its your blog that goes on your Facebook Fan Page and you tweet about. These in turn get passed around by others who in turn come to your website to read that blog. Furthermore when the search engines are aware of the information in your blog, strangers will search for some keywords and find themselves on your business blog. Thats powerful stuff.
Business blogging is a powerful low-cost marketing tool when you look at all the other marketing tools available. Its power is in the fact that you are writing about what you know. While it takes time, your knowledge is the value added if you have taken the time to learn how to use blogging properly. There is a big caveat here. Do not expect your blog to get you instant clients, customers or even readers. Expect little and you will be surprised when things work out. Expect instant success and you will be disappointed.
Topics: marketing, Web search engine, Business Blogging, blog, BroadVision Marketing, Search Engine Optimization, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Marketing strategy
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- Adding video and photos to your website and blogs can have a major impact on your sales.
- Unless you are aiming for an amateur look, create videos that look professional or you can find something like the one I found on YouTube. These will enhance your image.
- Remember that photos are not free. When you search using Google and select images, go to the funny gear looking thing on the upper right. Click on that and go to advanced settings. You will go to a page that at the bottom has a place where you check mark that you want images that are free. Click search and see what is left. Not satisfied? Try Flicker: http://www.flickr.com/creativecommons/ using the attribution license and be sure to attribute. Try PublicDomainPictures.net: http://www.publicdomainpictures.net/; or Dreamstime: http://www.dreamstime.com/free-results.php?searchby=sandwich+generation&searchtype=free.
- You can also purchase photos and graphics, often for reasonable rates.
What sort of multimedia are you using? How has it worked for you? What would you like to know more about?
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at email@example.com or 707.799.1238. You can Like him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.
- WordPress' new version 3.3 gives multimedia and mobile some love (venturebeat.com)
- My Mini-Gallery At Dreamstime (richbystockphoto.wordpress.com)
Topics: Google, YouTube, Videos, Multimedia, Photos, blog, BroadVision Marketing, Facebook, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Marketing strategy
You want to create original content full of your sage advice. You also need to keep your blog fresh with more and more of this original content. Of course, it is always great to have a guest blogger who has a different approach to add to the originality of your site. All these are clues in how to reach your audience.
What you want is to create posts that are not only original, but also give in-depth answers to your clients’ questions. Here are some suggestions on how to do this:
- Be sure you use your keywords constantly. If you want clients to find your answers, you have to improve your blog’s search-engine-optimizationability (yes, I just made that up). If you are writing about eye care, be sure you talk about eye care. If you are focusing on homecare services, house cleaning or Rolex watches, you want to use key words as often as possible without sounding silly.
- If you are a local brick and mortar business or if you are a national chain, it is always best to blog to a particular region. Talking about clients or using testimonials with a particular area mentioned is always a good way to tag your community. In doing this, if a person in Fort Worth is looking for a house cleaning service, your site will come up in the search.
- What you don’t want to be is a blogging commercial. People don’t watch television to see nothing but commercials. No one will read your blog if it is one long commercial for you. You don’t want to promote a product, service or your business in every post. One source I read suggested that you use a mixture of 75% information and 25% promotion. It’s worth an experiment. You can always tweak your percentages depending on the success of the experiment.
- Along those lines you want to vary your posts. You can embed videos from YouTube or link to cartoons and comics. There are always occasional funny stories or cool illustrations, maybe even with one of your clients as long as you don’t violate privacy. Guest blog posts are a super addition and so are graphics or charts. Info graphics are becoming a popular item.
What do you think is the most important aspect of business blogging? How are your blogging efforts working for you?
For more information please refer to our new guide: An Introduction to Business Blogging.
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at firstname.lastname@example.org or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.
- What is a business blog anyway? (marketing.yell.com)
- What's stopping you writing a business blog? (marketing.yell.com)
Topics: Google, YouTube, Web search engine, Rolex, User-generated content, blog, BroadVision Marketing, Facebook, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging