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BroadVision Marketing Blog

Video: The King Of Visual Content

Posted by Jaco Grobbelaar on Wed, Oct 10, 2018 @ 11:16 AM

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

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Topics: email marketing strategy, social media marketing, newsletter, Video Marketing, Branding

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Thu, Aug 23, 2018 @ 12:11 PM

Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming.  It doesn't have to be.

 

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Topics: Video Marketing, video, visual content, Media Marketing Strategy, Branding

How To Build Your Brand With Content Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Jun 20, 2018 @ 09:01 AM

Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!

Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!

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Topics: distribution channels, content distribution, Social Media, PPC, Guest Blogging, Branding

How To Build Your Brand With Content Marketing [Part 1]

Posted by Jaco Grobbelaar on Wed, Jun 13, 2018 @ 12:34 PM

Brand building is nothing new in the marketing and business world. But it has taken on a new life of sorts in recent years and it seems that everyone wants to help you "build your brand." While this is a good thing, the truth is that there are "home-grown" ways for you to build your own brand.

 

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Topics: Branding, brand awareness, Brand, Content Marketing Strategy, content creation

How To Use LinkedIn

Posted by Jaco Grobbelaa on Sun, Apr 08, 2012 @ 08:19 PM

Plenty of business people are not using LinkedIn to the best of their ability because they don't know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?

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Topics: Social Media, Marketing Principles, Marketing Plan, Marketing strategy, marketing, LinkedIn, San Francisco Bay Area, Business Owner, Facebook, Leadership, Business, Petaluma, Lewis Howes, social media marketing, Branding

Business Blogging—Being Current, Receiving Comments, Getting Found

Posted by Jaco Grobbelaa on Tue, Mar 20, 2012 @ 07:28 PM

Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But the foundation of all social media is your website and your blog.

With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.

Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.

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Topics: Social Media, Marketing Principles, Marketing in Petaluma CA, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, Petaluma California, Branding, Using Different Media, Blogging, Twitter, Web search engine, WordPress foundation, WordPress

Spreading Your Blog With OnlyWire

Posted by Jaco Grobbelaa on Tue, Mar 13, 2012 @ 07:58 PM

We have been working on the idea of doing your social media work yourself. I have been telling you uncompromising truths about the process of successfully marketing yourself. These things are what marketing companies like BroadVision Marketing do for companies who don’t have the time, the resources or the desire to do-it-yourself.


The last blog I wrote we were talking about a simple system to tell if you are moving into a better ranking. We decided to use the Alexa number system, which for all its faults does provide a simple measurement of motion.

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Topics: Social Media, Marketing Principles, marketing, Business Owner, Jaco Grobbelaar, Business, Branding, Using Different Media, Blogging, Uniform Resource Locator, StumbleUpon, Yelp, OnlyWire

Expanding Your Blog's Reach

Posted by Jaco Grobbelaa on Sun, Mar 11, 2012 @ 08:34 PM



I thought I was finished with the idea of do it yourself social media work, but apparently I am not. There are some other things that you need to know to find yourself on the top page of many search engines.


Last week we totaled up the amount of time you could take doing social media marketing, without LinkedIn and some other places. We saw how you could spend over half of a 40-hour work week. If you were worth $30 an hour, it would have cost you $2888.00 a month to pay yourself. Your time and your worth are your value added when you do it yourself.

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Topics: Social Media, Marketing Principles, BroadVision Marketing, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, social media marketing, Branding, Blogging, Twitter

Make Guild not War with Social Media Management

Posted by Jaco Grobbelaa on Thu, Mar 08, 2012 @ 06:24 PM


I am going to go deep now into the world of Business Social Media Managing for those of you who want to do it yourself.


We have already decided that to write 3 business blogs a week will take approximately 6 hours of your time for a monthly total of 24 hours. Hypothetically speaking if your time is worth $30 an hour, blogging for yourself could cost you $720 a month.
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Topics: Social Media, Marketing Principles, BroadVision Marketing, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, Chamber of Commerce, Branding, Using Different Media, Blogging, Pinterest, National Association of Realtors, Sun Tzu

Fishing for Clients

Posted by Jaco Grobbelaa on Thu, Mar 01, 2012 @ 06:17 PM

Have you ever gone fishing and taken several poles?  Business blogging and other platforms like Facebook and Twitter are like having several poles in the water to hook a client into coming to your website and using your products or services. These platforms are not hard sell platforms. People won’t come visit you if all you do is bombard them with why they need your product or service. They want to learn something or be entertained. What you tell them is the bait on your hook.

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Topics: Social Media, Marketing Principles, Marketing strategy, BroadVision Marketing, marketing, Business Owner, Facebook, Jaco Grobbelaar, Business, Branding, Using Different Media, blog, Blogging, Twitter

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