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BroadVision Marketing Blog

Business Blogging Requires Effort And Ideas [Tips]

Posted by Jaco Grobbelaar on Fri, Mar 03, 2017 @ 09:00 AM

The bottom line when it comes to inbound marketing is that every business needs a blog. Business blogging is at the core of a content strategy. But you need ideas.

[Parts of this post were originally published in a slightly different format in April 2016. But we feel that some things never get old or go away. Like the need for great blog post ideas!]

One of the fundamental elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Business Blogging 101

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so.

Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

The Never Ending Need for More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy quick tip guide:

Read More

Topics: blog, Business Blogging, business blog post ideas, inbound marketing, content creation, article writing

When Your Business Blogging Needs A Boost

Posted by Jaco Grobbelaar on Wed, Jan 11, 2017 @ 09:00 AM

Business blogs are essential for providing the content that search engines crave. But great blogging requires effort and a regular stream of ideas and topics. Here's some tips to help you with that.

[This post was adapted from an earlier post published on April 8, 2015]

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Topics: b2b, Business Blogging, business blog post ideas, blog post ideas, content creation, inbound marketing

Effective Business Blogging Requires Blog Post Ideas [Tips]

Posted by Jaco Grobbelaar on Wed, Nov 30, 2016 @ 09:00 AM

Inbound marketing can be built on a great business blog. And the more often you post, the better. But this requires a regular supply of blog post ideas. 

Need Business Blogging Ideas?

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Topics: Business Blogging, Corporate blog, business blog post ideas, business blog, inbound marketing tips, inbound marketing

Business Blogging And 5 Tips For Getting Ideas [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 06, 2016 @ 12:30 PM


One of the foundational elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Wanted: More Blog Post Ideas!

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

Ideas, Ideas, and More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy infographic to give a quick tip guide:

Read More

Topics: business blog post ideas, content marketing, Business Blogging, inbound marketing, content development, Blogging, infographic, business blog

Business Blog Post Ideas Include Ideas about Visuals

Posted by Jaco Grobbelaar on Mon, Jun 23, 2014 @ 07:55 AM

The layout of your blog page can invite or turn off a visitor in the first 8 seconds.

Read More

Topics: business blog post ideas

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