Some principles never change and this is true for marketing. Even for Internet marketing. Call them 'life principles or 'marketing truths', they are always there and must be applied for marketing success.
[Parts of this post were originally published in a slightly different format in April 2016. But we feel that some things never get old or go away. Like the need for great blog post ideas!]
One of the fundamental elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.
Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.
But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.
You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so.
Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.
If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that.
Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.
The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.
In addition, we have created this handy quick tip guide:
[This post was adapted from an earlier post published on April 8, 2015]
You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.
By now you may have learned that having a blog for your business is supposed to be a great way to generate leads and communicate your brand story. And that's true! But you've also probably figured out that just putting out an occasional business blog post now and again doesn't seem to be all that effective.
One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.