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BroadVision Marketing Blog

7 Prinicples For A Great Business Blog And Successful Posts [Tips]

Posted by Jaco Grobbelaar on Wed, Aug 16, 2017 @ 09:02 AM

There's many ways to write a business blog and creating a "great" one can be a challenge. But that's what you need for an effective inbound marketing strategy.

[This is an updated and modified version of an earlier post] 

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Topics: CTA, Business Blogging, content creation, blog headline, business blog, best seo practices

How To Leverage Organic Search For More Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 30, 2017 @ 08:37 AM

Everyone knows now that content - good content - is the key to driving traffic to a website. But being simply "good" isn't enough. It has to be the right content, as well.

 

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Topics: content marketing, website traffic, organic visitors, Business Blogging, inbound marketing, email marketing

Why Your Business Blog Can Drive Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 16, 2017 @ 04:31 PM

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

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Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

5 Content Types That Get Shared [Tips]

Posted by Jaco Grobbelaar on Fri, Jun 09, 2017 @ 11:49 PM

Great content creation is no walk in the park, but not every great piece of content gets shared. So put your efforts into content types that do.

Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.

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Topics: Videos, article writing, Business Blogging, Likes, social media marketing, content creation, infographics

Evergreen Priniciples For Affordable Internet Marketing

Posted by Jaco Grobbelaar on Wed, May 10, 2017 @ 02:05 PM

Some principles never change and this is true for marketing. Even for Internet marketing. Call them 'life principles or 'marketing truths', they are always there and must be applied for marketing success.

 

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Topics: content marketing, Business Blogging, inbound marketing, Marketing Principles, affordable internet marketing

Why Business Blogging Matters For Your Local SEO

Posted by Jaco Grobbelaar on Fri, Mar 24, 2017 @ 09:00 AM

Business blogging is such a major and fundamental component of good, local SEO that it cannot be really be overstated.

 

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Topics: blog posting, inbound marketing tips, Business Blogging, blog headlines, business blog, local SEO

Business Blogging Requires Effort And Ideas [Tips]

Posted by Jaco Grobbelaar on Fri, Mar 03, 2017 @ 09:00 AM

The bottom line when it comes to inbound marketing is that every business needs a blog. Business blogging is at the core of a content strategy. But you need ideas.

[Parts of this post were originally published in a slightly different format in April 2016. But we feel that some things never get old or go away. Like the need for great blog post ideas!]

One of the fundamental elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Business Blogging 101

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so.

Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

The Never Ending Need for More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy quick tip guide:

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Topics: business blog post ideas, article writing, Business Blogging, blog, inbound marketing, content creation

When Your Business Blogging Needs A Boost

Posted by Jaco Grobbelaar on Wed, Jan 11, 2017 @ 09:00 AM

Business blogs are essential for providing the content that search engines crave. But great blogging requires effort and a regular stream of ideas and topics. Here's some tips to help you with that.

[This post was adapted from an earlier post published on April 8, 2015]

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Topics: business blog post ideas, Business Blogging, inbound marketing, blog post ideas, content creation, b2b

4 Things Your Business Blog Posts Need To Succeed

Posted by Jaco Grobbelaar on Fri, Dec 30, 2016 @ 09:00 AM

So you want to publish a business blog for your company. Congratulations! You're on your way to content marketing success. But you need to know some basics first!

You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.

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Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog

4 Ways To Make Your Business Blog Succeed [Infographic]

Posted by Jaco Grobbelaar on Wed, Dec 21, 2016 @ 09:00 AM

An great business blog on your company website is a foundational element for effective inbound marketing. But what makes for a really good blog?

By now you may have learned that having a blog for your business is supposed to be a great way to generate leads and communicate your brand story. And that's true! But you've also probably figured out that just putting out an occasional business blog post now and again doesn't seem to be all that effective.

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Topics: Marketing strategy.business blogging, Business Blogging, Niche blogging, inbound marketing, business blog

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