For many business owners, handing over some or all of their marketing functions can be a relief.
You will find that you have two different groupsof people in your LinkedIn networkthose that have sent you many contacts and those that have not sent you very many. Here are some suggestions from us at BroadVision Marketing.com.
You need to stay connected to the strong ones by sending them emails, texts or calls every two weeks or so. That way they will continue sending you referrals. You can also send them quality referrals, people who can help your contacts the most. Visit their websites and leave comments (all website owners and bloggers love comments). You could even send them something snail mail. Yes, I did say snail mail.
Topics: Social Media, Marketing Principles, marketing, Marketing in Petaluma CA, LinkedIn, San Francisco Bay Area, Networking, Business Owner, Facebook, Jaco Grobbelaar, Strong Connections, Weak Connections, Leadership
Topics: Social Media, Marketing Principles, Marketing Plan, Marketing strategy, marketing, LinkedIn, San Francisco Bay Area, Business Owner, Facebook, Leadership, Business, Petaluma, Lewis Howes, social media marketing, Branding
With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.
Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.
Topics: Social Media, Marketing Principles, Marketing in Petaluma CA, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, Petaluma California, Branding, Using Different Media, Blogging, Twitter, Web search engine, WordPress foundation, WordPress
We have been working on the idea of doing your social media work yourself. I have been telling you uncompromising truths about the process of successfully marketing yourself. These things are what marketing companies like BroadVision Marketing do for companies who dont have the time, the resources or the desire to do-it-yourself.
The last blog I wrote we were talking about a simple system to tell if you are moving into a better ranking. We decided to use the Alexa number system, which for all its faults does provide a simple measurement of motion.
I thought I was finished with the idea of do it yourself social media work, but apparently I am not. There are some other things that you need to know to find yourself on the top page of many search engines.
Last week we totaled up the amount of time you could take doing social media marketing, without LinkedIn and some other places. We saw how you could spend over half of a 40-hour work week. If you were worth $30 an hour, it would have cost you $2888.00 a month to pay yourself. Your time and your worth are your value added when you do it yourself.
I am going to go deep now into the world of Business Social Media Managing for those of you who want to do it yourself.
We have already decided that to write 3 business blogs a week will take approximately 6 hours of your time for a monthly total of 24 hours. Hypothetically speaking if your time is worth $30 an hour, blogging for yourself could cost you $720 a month.
Topics: Social Media, Marketing Principles, BroadVision Marketing, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, Chamber of Commerce, Branding, Using Different Media, Blogging, Pinterest, National Association of Realtors, Sun Tzu
I am still on a kick about what it really costs to work on your social media marketing. We are assuming right here that you are going to do all the work on your social media yourself rather than have someone in your office or having an external marketing firm do this for you.
We have determined that writing your blog yourself, if you are worth $30 an hour, is going to cost you $720 a month with a time cost of around 24 hours.
Topics: Social Media, Marketing Principles, Marketing strategy, BroadVision Marketing, marketing, Business Owner, Facebook, Jaco Grobbelaar, Business, Branding, Using Different Media, blog, Blogging, Twitter
A business blog is the anchor to which all your other social media platforms are tied. Its your blog that goes on your Facebook Fan Page and you tweet about. These in turn get passed around by others who in turn come to your website to read that blog. Furthermore when the search engines are aware of the information in your blog, strangers will search for some keywords and find themselves on your business blog. Thats powerful stuff.