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BroadVision Marketing Blog

A Quick Guide To Great Marketing Emails

Posted by Jaco Grobbelaar on Wed, Aug 29, 2018 @ 03:19 PM

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

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Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy

Evergreen Principles For Affordable Internet Marketing - Redux

Posted by Jaco Grobbelaar on Wed, May 30, 2018 @ 09:10 AM

Some principles never change. This is true for affordable Internet marketing, too. Whether you call them 'marketing principles' or 'marketing truths', they are always there and must always be applied for online marketing success.

[This post has been updated and expanded from the original posted in May 2017]

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Topics: call-to-action, content marketing, affordable internet marketing, business blog, inbound marketing local

Good Content Marketing Needs Good Calls-To-Action

Posted by Jaco Grobbelaar on Wed, Sep 06, 2017 @ 09:04 AM

Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?

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Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

7 Tips For A Great Landing Page

Posted by Jaco Grobbelaar on Fri, May 19, 2017 @ 03:10 PM

Everyone marketing online seems to have landing pages and it's a proven tactic for online marketing strategies. But how can you compete and still get conversions?

There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.

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Topics: CTA, call-to-action, Landing page optimization, Optimization, Landing pages, Mobile device, responsive design, mobile-friendly design

A Better Call-To-Action Strategy For Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Nov 09, 2016 @ 09:00 AM

It may seem obvious to many, but it's amazing how often it is overlooked. A call to action is what moves your prospects to act. 

Your Prospects Need a Call to Action

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Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks

Bring Them Home With Local SEO [Infographic]

Posted by Jaco Grobbelaar on Wed, Nov 02, 2016 @ 09:00 AM


Getting found on the Internet is an obvious goal. And using local SEO strategies is key. But getting visitors to hang around once they find you is priceless.

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Topics: CTA, call-to-action, website traffic, local internet marketing, website, homepage, local SEO

Great Local SEO Needs A Great Local Landing Page

Posted by Jaco Grobbelaar on Wed, Oct 12, 2016 @ 12:00 AM

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.
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Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

A Call To Action For Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Dec 09, 2015 @ 12:30 PM

Your Prospects Need a Call to Action

What is a call-to-action, CTA, exactly?

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Topics: CTA, call-to-action, content marketing, inbound marketing, infographic

A Call-To-Action For Your Inbound Marketing

Posted by Jaco Grobbelaar on Tue, Nov 11, 2014 @ 08:20 PM

What Is Your Call-To-Action?

What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is placed on a website to take prospective customers to either a form to be filled out or a landing page. Once they have completed this action, the prospect becomes a lead.

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Topics: landing page, CTA, call-to-action, inbound marketing strategy, content marketing

3 Reasons to Have a Business Blog

Posted by Jaco Grobbelaar on Tue, Nov 04, 2014 @ 04:15 PM

A business blog might seem to be a no-brainer for most marketers and business owners. But beyond the fact that every company seems to have one, is there any real value in going to the time and expense of maintaining a blog? Are there any benefits that can translate into profitability on the marketing dollars spent for a blog?

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Topics: call-to-action, Social Media, lead generation, business blog, traffic

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