Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention.
[This post has been updated and expanded from the original posted in May 2017]
Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?
There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.
There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.
In fact, your landing page needs to be optimized in order to maximize your actual conversions.
While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.
The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.
What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is placed on a website to take prospective customers to either a form to be filled out or a landing page. Once they have completed this action, the prospect becomes a lead.
A business blog might seem to be a no-brainer for most marketers and business owners. But beyond the fact that every company seems to have one, is there any real value in going to the time and expense of maintaining a blog? Are there any benefits that can translate into profitability on the marketing dollars spent for a blog?