Colors compose a secret language that only the human subconscious – and savvy inbound marketers – can understand. There's a reason the walls of your local fast food restaurant are orange, red and yellow. These are colors that subconsciously excite you and stimulate your appetite. There is a science behind the calming shade of green of your favorite coffee shop’s cups and why there's so much red in casinos. The language of color is a huge advantage in the world of marketing.