What is the ultimate purpose of social media? You want to use it to get good solid leads that will convert into customers. Basically, social media tells you your leads are getting interested in you and your company.
You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.
You have decided to add a blog as a marketing method. Youve looked at questions that help you focus what you want to say. But throughout all the studying you have done, you are not really sure what you are using blogging to accomplish.
Many companies use social media to connect with their customer by talking about what their company has been doing lately, information about their products and service and awards they have received. These companies have missed the boat.
Topics: marketing, Using Different Media, Marketing and Advertising, Customer, Company, information, Web content, blog, inbound marketing, Marketing Plan, Social Media, Marketing Principles, Business, Blogging
Lead nurturing is a concept that is easily confused with sending out brochures or marketing copy focused on product information or company announcements. This is not the same thing as nurturing a lead.
To nurture means: foster, help develop or help grow; the act of nourishing or nursing; tender care; education; training; that which nourishes; food; diet; sustenance; the environmental influences the contribute to the development of an individual. Sending out information about you or your company is not the same thing as feeding your leads. When you talk about yourself, you are not focused on what the leads need or your relationship with them.
Topics: marketing, Using Different Media, Marketing and Advertising, lead, Company, Sales, Salesforce.com, Sales lead, nurturing leads, Marketing Plan, Social Media, Marketing Principles, Business Owner
Lead nurturing is no different from building any long term relationship. You need to foster respect and trust, be a good listener and keep things interesting.
Nurturing your leads will increase your sales. Just how is that done effectively?