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BroadVision Marketing Blog

Using Social Media That Matters

Posted by Jaco Grobbelaar on Fri, Nov 16, 2018 @ 02:51 PM

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.

 

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Topics: social media strategy, social media marketing, social media networks, social media plan, content distribution

Content Marketing And Non-Profits: A Great Combination

Posted by Jaco Grobbelaar on Wed, Oct 31, 2018 @ 04:31 PM

Most people not involved in the world of non-profit, or not-for-profit, organizations might not put those two terms together. But, despite the nobility of the cause, these charitable entities must "market" their mission.

 

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Topics: trust building, distribution channels, content distribution, Content Marketing Strategy, Social Media

Video Marketing: Should Your Brand Go There?

Posted by Jaco Grobbelaar on Wed, Oct 24, 2018 @ 12:53 PM

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

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Topics: Video Marketing, video, Content Marketing Strategy, content distribution, Marketing Plan

AIDA (Not The Opera) For Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Oct 04, 2018 @ 01:16 AM

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.

 

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Topics: Content Marketing Strategy, content distribution, AIDA, lead magnet, website traffic

Content Marketing Strategy Must-Haves

Posted by Jaco Grobbelaar on Wed, Sep 26, 2018 @ 09:00 AM

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

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Topics: Business Blogging, Content Marketing Strategy, SEO, Social Media, content distribution

Distribution Is The Engine That Delivers Content ROI

Posted by Jaco Grobbelaar on Wed, Sep 12, 2018 @ 03:23 PM

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Topics: owned media, earned media, paid media, distribution channels, content distribution

3 Pillars Of Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jul 25, 2018 @ 02:41 PM

There are a number of elements required for a successful content marketing strategy. Some are more important than others, and some are needed for large enterprises, but not for small businesses. But what are the three fundamental elements that are non-negotiable?

If you are reading this you already know (or hope!) that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

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Topics: content distribution, content creation, distribution channels, website design, Content Marketing Strategy

Your Content Marketing Strategy Needs A Plan. Seriously.

Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

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Topics: Marketing Plan, Content Marketing Strategy, content marketing, inbound marketing, content distribution

How To Build Your Brand With Content Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Jun 20, 2018 @ 09:01 AM

Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!

Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!

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Topics: distribution channels, content distribution, Social Media, PPC, Guest Blogging, Branding

Using Social Media to Boost Local SEO

Posted by Jaco Grobbelaar on Thu, May 17, 2018 @ 11:52 AM

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

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Topics: social media marketing, inbound social media marketing, content marketing, content distribution, local SEO

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