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BroadVision Marketing Blog

5 Tips For Creating Target Market Personas

Posted by Jaco Grobbelaar on Thu, Aug 09, 2018 @ 01:06 PM

You already know that your target market is essential to your marketing success. But how do you figure out who those people are?

 

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Topics: content marketing, Target Audience, target market, target segment, personas

Your Content Marketing Strategy Needs A Plan. Seriously.

Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

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Topics: content marketing, inbound marketing, Marketing Plan, Content Marketing Strategy, content distribution

3 High-Level Tips For Your Content Marketing In 2018

Posted by Jaco Grobbelaar on Mon, Jul 09, 2018 @ 07:30 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.

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Topics: content marketing, Target Audience, Marketing Plan, content creation, Content Marketing Strategy

3 Tips To Better Business Blogging

Posted by Jaco Grobbelaar on Thu, Jun 07, 2018 @ 03:13 PM

If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.

If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.

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Topics: content marketing, Business Blogging, inbound marketing, SEO, business blog, SERP

Evergreen Principles For Affordable Internet Marketing - Redux

Posted by Jaco Grobbelaar on Wed, May 30, 2018 @ 09:10 AM

Some principles never change. This is true for affordable Internet marketing, too. Whether you call them 'marketing principles' or 'marketing truths', they are always there and must always be applied for online marketing success.

[This post has been updated and expanded from the original posted in May 2017]

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Topics: call-to-action, content marketing, affordable internet marketing, business blog, inbound marketing local

Using Social Media to Boost Local SEO

Posted by Jaco Grobbelaar on Thu, May 17, 2018 @ 11:52 AM

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

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Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution

Content Marketing - Art Or Science?

Posted by Jaco Grobbelaar on Wed, May 09, 2018 @ 10:55 AM

Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many other mediums, there is a bit of debate on whether it is a science or and an art. The consensus is that it's probably both. 

What the question really brings out is the need to know how it works and why? Content marketing is not a new discipline, nor is it particularly unique. Most observers will point back to 1895 when the John Deere company first published The Furrow, a magazine for customers.

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Topics: content marketing, Target Audience, analytics, infographic, content distribution

Inbound Marketing 101: Back To Basics (Part 1)

Posted by Jon Sooy on Wed, Apr 04, 2018 @ 08:00 AM

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

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Topics: content marketing, inbound marketing, SEO, Social Media, Blogging

Content Marketing With Lead Magnets [Part 1]

Posted by Jaco Grobbelaar on Wed, Nov 01, 2017 @ 09:03 AM

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

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Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

7 Reasons To Push Content Marketing For Your Brand

Posted by Jaco Grobbelaar on Fri, Oct 27, 2017 @ 08:55 AM

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

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Topics: content marketing, inbound marketing, lead generation, Content Marketing Strategy, pay-per-click

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