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BroadVision Marketing Blog

3 Tips To Better Business Blogging

Posted by Jaco Grobbelaar on Thu, Jun 07, 2018 @ 03:13 PM

If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.

If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.

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Topics: content marketing, Business Blogging, inbound marketing, SEO, business blog, SERP

Evergreen Principles For Affordable Internet Marketing - Redux

Posted by Jaco Grobbelaar on Wed, May 30, 2018 @ 09:10 AM

Some principles never change. This is true for affordable Internet marketing, too. Whether you call them 'marketing principles' or 'marketing truths', they are always there and must always be applied for online marketing success.

[This post has been updated and expanded from the original posted in May 2017]

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Topics: call-to-action, content marketing, affordable internet marketing, business blog, inbound marketing local

Using Social Media to Boost Local SEO

Posted by Jaco Grobbelaar on Thu, May 17, 2018 @ 11:52 AM

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

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Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution

Content Marketing - Art Or Science?

Posted by Jaco Grobbelaar on Wed, May 09, 2018 @ 10:55 AM

Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many other mediums, there is a bit of debate on whether it is a science or and an art. The consensus is that it's probably both. 

What the question really brings out is the need to know how it works and why? Content marketing is not a new discipline, nor is it particularly unique. Most observers will point back to 1895 when the John Deere company first published The Furrow, a magazine for customers.

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Topics: content marketing, Target Audience, analytics, infographic, content distribution

Inbound Marketing 101: Back To Basics (Part 1)

Posted by Jon Sooy on Wed, Apr 04, 2018 @ 08:00 AM

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

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Topics: content marketing, inbound marketing, SEO, Social Media, Blogging

Content Marketing With Lead Magnets [Part 1]

Posted by Jaco Grobbelaar on Wed, Nov 01, 2017 @ 09:03 AM

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

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Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

7 Reasons To Push Content Marketing For Your Brand

Posted by Jaco Grobbelaar on Fri, Oct 27, 2017 @ 08:55 AM

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

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Topics: content marketing, inbound marketing, lead generation, Content Marketing Strategy, pay-per-click

Tap Into The Super Powers Of Email Marketing [Part 1]

Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

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Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

Using Social Media Sites To Boost Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Oct 04, 2017 @ 09:03 AM

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?

At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses. 

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Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing

Good Local SEO Needs Good Content Marketing

Posted by Jaco Grobbelaar on Fri, Sep 08, 2017 @ 09:35 AM

Being on the Internet and hoping your site will be found is a losing proposition. If you're a local business you must have local SEO. And that means having great content.

 

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Topics: content marketing, content creation, Content Marketing Strategy, local SEO, local seo marketing

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