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BroadVision Marketing Blog

Content Writing 101: Why Your Words Matter

Posted by Jaco Grobbelaar on Wed, Mar 06, 2019 @ 04:27 PM

Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your website and blog is critical.

 

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Topics: content marketing, Keywords, Writing, content creation, featured snippets

3 Steps To Achieving Your Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Feb 27, 2019 @ 12:30 PM

There is more to marketing objectives than simply increasing sales. And the key to achieving your objectives is to have a plan. Or three!

 

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Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, Feb 20, 2019 @ 01:22 PM

Content marketing includes pretty much any content format in addition to blogs and articles. That means video, infographics, images, slide decks and more.

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Topics: content marketing, Video Marketing, video, visual content, native video

Using Case Studies To Boost Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Feb 13, 2019 @ 01:01 PM

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!

 

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Topics: content marketing, Branding Case Study, content creation, digital marketing, case studies

Inbound Marketing And Content Creation

Posted by Jaco Grobbelaar on Wed, Feb 06, 2019 @ 04:57 PM

 

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Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy

Your Blog As The Heart Of Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Jan 30, 2019 @ 07:59 AM

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.

 

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Topics: content marketing, website traffic, Blogging, business blog, Content Marketing Strategy

Content Marketing Is More Important In 2019 Than Ever

Posted by Jaco Grobbelaar on Wed, Jan 16, 2019 @ 01:52 PM

We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?

 

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Topics: inbound marketing strategy, content marketing, Content Marketing Strategy, digital marketing, marketing trends

Content Marketing Basics: A Primal Challenge

Posted by Jon Sooy on Wed, Nov 28, 2018 @ 07:01 AM

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.

 

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Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA

Content Marketing Trends: 2019 And Beyond

Posted by Jaco Grobbelaar on Thu, Nov 22, 2018 @ 01:18 PM

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

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Topics: content marketing, SEO, Social Media, video, marketing trends

Marketing Plans: If It's Not Documented, It Won't Work

Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

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Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation

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