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BroadVision Marketing Blog

Using Case Studies To Boost Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Feb 13, 2019 @ 01:01 PM

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!

 

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Topics: case studies, Branding Case Study, content marketing, content creation, digital marketing

Inbound Marketing And Content Creation

Posted by Jaco Grobbelaar on Wed, Feb 06, 2019 @ 04:57 PM

 

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Topics: content creation, inbound marketing, content marketing, Content Marketing Strategy, User-generated content, Blogging

Your Blog As The Heart Of Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Jan 30, 2019 @ 07:59 AM

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.

 

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Topics: business blog, Blogging, website traffic, content marketing, Content Marketing Strategy

Content Marketing Is More Important In 2019 Than Ever

Posted by Jaco Grobbelaar on Wed, Jan 16, 2019 @ 01:52 PM

We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?

 

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Topics: marketing trends, Content Marketing Strategy, digital marketing, inbound marketing strategy, content marketing

Content Marketing Basics: A Primal Challenge

Posted by Jon Sooy on Wed, Nov 28, 2018 @ 07:01 AM

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.

 

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Topics: AIDA, lead generation strategy, conversion, content marketing, Marketing strategy

Content Marketing Trends: 2019 And Beyond

Posted by Jaco Grobbelaar on Thu, Nov 22, 2018 @ 01:18 PM

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

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Topics: marketing trends, content marketing, video, SEO, Social Media

Marketing Plans: If It's Not Documented, It Won't Work

Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

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Topics: Marketing Plan, Marketing strategy, lead generation, inbound marketing, content marketing

5 Tips For Creating Target Market Personas

Posted by Jaco Grobbelaar on Thu, Aug 09, 2018 @ 01:06 PM

You already know that your target market is essential to your marketing success. But how do you figure out who those people are?

 

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Topics: target segment, target market, personas, content marketing, Target Audience

Your Content Marketing Strategy Needs A Plan. Seriously.

Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

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Topics: Marketing Plan, Content Marketing Strategy, content marketing, inbound marketing, content distribution

3 High-Level Tips For Your Content Marketing In 2018

Posted by Jaco Grobbelaar on Mon, Jul 09, 2018 @ 07:30 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.

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Topics: content marketing, Content Marketing Strategy, Marketing Plan, content creation, Target Audience

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