<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

White Papers As An Affordable Internet Marketing Tool

Posted by Jaco Grobbelaar on Fri, Feb 24, 2017 @ 08:32 AM

Contrary to what some observers and experts in the marketing realm tell you, white papers are still a solid tool for affordable Internet marketing. Do you have any?

There are any number of ways to leverage the Internet for you marketing strategy. One of the most effective and affordable approaches is what is known as inbound marketing. This is simply a "tried and true" strategy that makes use of content to attract visitors and leads to your website, allowing you to nurture those relationships with the goal of making customers.

Read More

Topics: content marketing, local inbound marketing strategy, content creation, affordable internet marketing, white papers

Content Marketing Is The Driving Force Of Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Feb 22, 2017 @ 09:00 AM

Content marketing is an effective means for driving traffic and generating leads. Content marketing as a foundation for an inbound marketing strategy is even better.

[Parts of this article were originally published in a different format in July 2016.]

Read More

Topics: content marketing, online marketing strategy, inbound marketing, content creation, Marketing strategy

Content Marketing Works: The Numbers Don't Lie

Posted by Jaco Grobbelaar on Wed, Feb 01, 2017 @ 10:37 PM

Content marketing is the staple tactic of inbound marketing. But the question still arises, "Does it work?" The numbers say, "Yes, and in a big way!"

There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.

Read More

Topics: content marketing, inbound marketing, inbound marketing strategies, marketing strategies, content creation, digital marketing

The Future Of Your Business Blog And SEO

Posted by Jaco Grobbelaar on Fri, Jan 20, 2017 @ 09:00 AM

If you have a good website and publish posts on your company blog, you should see increasing web traffic, right? That depends.

 

One of the tenets of inbound marketing is the central focus of the website and the power of a good business blog. But is that still true for 2017?

Read More

Topics: content marketing, website traffic, blog posting, inbound marketing, content creation, business blog, local SEO

Content Tips For Great Local SEO Results

Posted by Jaco Grobbelaar on Fri, Jan 06, 2017 @ 09:00 AM

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

Read More

Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO

4 Things Your Business Blog Posts Need To Succeed

Posted by Jaco Grobbelaar on Fri, Dec 30, 2016 @ 09:00 AM

So you want to publish a business blog for your company. Congratulations! You're on your way to content marketing success. But you need to know some basics first!

You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.

Read More

Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog

Using Content To Fuel Your Local SEO Strategy

Posted by Jaco Grobbelaar on Wed, Dec 28, 2016 @ 09:00 AM

The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.

One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient. 

Read More

Topics: content marketing, Search Engine Optimization, Blogging, content creation, local SEO, SEO strategy

10 Blogging Mistakes You Need To Avoid [Infographic]

Posted by Jaco Grobbelaar on Wed, Nov 23, 2016 @ 09:00 AM

Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.

One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.

Read More

Topics: business blogs, content marketing, Marketing strategy.business blogging, Business Blogging, inbound marketing, Blogging, business blog

Content Basics for Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Nov 16, 2016 @ 09:00 AM

One of the foundations of successful inbound marketing is good content. But there is far more to it than simply writing something and hitting "Publish."

 

Read More

Topics: email, content marketing, online marketing strategy, inbound marketing, content, content creation

A Better Call-To-Action Strategy For Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Nov 09, 2016 @ 09:00 AM

It may seem obvious to many, but it's amazing how often it is overlooked. A call to action is what moves your prospects to act. 

Your Prospects Need a Call to Action

Read More

Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks

Subscribe to Email Updates

Posts by Topic

see all