BroadVision Marketing Blog

Brand building is nothing new in the marketing and business world. But it has taken on a new life of sorts in recent years and it seems that everyone wants to help you "build your brand." While this is a good thing, the truth is that there are "home-grown" ways for you to build your own brand.

 

Topics: brand awareness, Brand, Branding, content creation, Content Marketing Strategy

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

Topics: content marketing, inbound marketing, lead generation, Content Marketing Strategy, pay-per-click

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. This is especially true for marketing emails. How many different types there are depends largely on who you ask. Is it 12, or 15 - maybe less, maybe more? 

Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy

As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?

[This post was adapted and revised from a post published June 2016]

Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?

At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses. 

Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing

Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.

When it comes to  content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.

Topics: SEO, Content Marketing Strategy, content distribution, distribution channels, paid media, earned media, owned media

Being on the Internet and hoping your site will be found is a losing proposition. If you're a local business you must have local SEO. And that means having great content.

 

Topics: content marketing, content creation, Content Marketing Strategy, local SEO, local seo marketing

Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?

Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

All brands have content. But not all brands are engaged in content marketing. But there is huge value in using content as a marketing strategy. 

Your website must be a source of value for your customers in order to be found online and to drive visitor traffic to your site, and to have the opportunity to engage with those customers. And the best way to make that happen is with quality content.

Topics: content marketing, website traffic, Search Engine Optimization, content creation, infographic, Content Marketing Strategy