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BroadVision Marketing Blog

Inbound Marketing And Content Creation

Posted by Jaco Grobbelaar on Wed, Feb 06, 2019 @ 04:57 PM

 

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Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy

Your Blog As The Heart Of Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Jan 30, 2019 @ 07:59 AM

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.

 

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Topics: content marketing, website traffic, Blogging, business blog, Content Marketing Strategy

Content Marketing Is More Important In 2019 Than Ever

Posted by Jaco Grobbelaar on Wed, Jan 16, 2019 @ 01:52 PM

We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?

 

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Topics: inbound marketing strategy, content marketing, Content Marketing Strategy, digital marketing, marketing trends

Content Marketing And Goal Setting

Posted by Jaco Grobbelaar on Wed, Jan 09, 2019 @ 07:47 AM

Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.

 

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Topics: digital marketing objectives, Marketing Objectives, Marketing Plan, Goal setting, Content Marketing Strategy

Digital Marketing Trends To Watch For In 2019

Posted by Jaco Grobbelaar on Thu, Dec 27, 2018 @ 02:09 PM

Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.

 

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Topics: inbound marketing strategy, Marketing strategy, Content Marketing Strategy, digital marketing, marketing trends

Call-To-Action Best Practices For Your Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Dec 14, 2018 @ 09:59 AM

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.

 

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Topics: CTA, call-to-action, inbound marketing tips, Landing pages, Content Marketing Strategy

Content Marketing And Non-Profits: A Great Combination

Posted by Jaco Grobbelaar on Wed, Oct 31, 2018 @ 04:31 PM

Most people not involved in the world of non-profit, or not-for-profit, organizations might not put those two terms together. But, despite the nobility of the cause, these charitable entities must "market" their mission.

 

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Topics: Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building

Video Marketing: Should Your Brand Go There?

Posted by Jaco Grobbelaar on Wed, Oct 24, 2018 @ 12:53 PM

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

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Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution

AIDA (Not The Opera) For Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Oct 04, 2018 @ 01:16 AM

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.

 

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Topics: website traffic, Content Marketing Strategy, content distribution, lead magnet, AIDA

Content Marketing Strategy Must-Haves

Posted by Jaco Grobbelaar on Wed, Sep 26, 2018 @ 09:00 AM

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

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Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution

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