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BroadVision Marketing Blog

3 Tips To Better Business Blogging

Posted by Jaco Grobbelaar on Fri, Sep 15, 2023 @ 05:00 AM

[This article first appeared here in June 2018 and has been updated and revised to reflect changes and trends that have occurred since.] 

If your business website hosts consistently published blog articles, then you are far ahead of many of your competitors. And it can only get better.

If you're a business owner struggling to maintain a business blog on your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore.

But, the truth is that we can often over-complicate the process and the work required.

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Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

5 Steps For Creating A Powerful Inbound Marketing Blog

Posted by Jaco Grobbelaar on Fri, Apr 28, 2023 @ 10:28 AM

 

Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.

Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.

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Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog

Inbound Marketing Services and Your Blog

Posted by Jaco Grobbelaar on Fri, Mar 24, 2023 @ 05:00 AM

 

[This article was originally published in October 2015 and has been updated and expanded.]

For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.

However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?

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Topics: business blogs, Corporate blog, Business Blogging, Professional Services Provider, inbound marketing, local inbound marketing agency, business blog, blogging strategy, inbound marketing services

Your Business Blog: A Content Marketing Engine

Posted by Jaco Grobbelaar on Tue, Jun 28, 2022 @ 05:00 AM

There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.

By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.

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Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization

Why A Business Blog Is Still A Thing

Posted by Jaco Grobbelaar on Thu, Sep 30, 2021 @ 05:00 AM

 

A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.

So, what does this mean for you? A quality business blog is still "a thing."

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Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy

The Press Release is Dead!

Posted by Jaco Grobbelaar on Sun, Nov 29, 2020 @ 10:18 AM

 

Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last April 2012 in an article called 4 Ways to Rethink the Press Release,  Jonathan Rick said, “Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded.”

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Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

4 Things All Great Business Blog Posts Need

Posted by Jaco Grobbelaar on Wed, Aug 23, 2017 @ 12:00 PM

Every business website should have a blog. Don't agree? Well, let's just say that every business looking to generate website traffic should have one. 

Business blogging is a crucial element in an effective inbound marketing campaign. Having a blog for your business can be a great way to generate leads and communicate your brand's story. But just posting an occasional article now and again is not all that effective.

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Topics: inbound marketing strategy, blog posting, Marketing strategy.business blogging, Corporate blog, Business Blogging

Why Your Business Blog Can Drive Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 16, 2017 @ 04:31 PM

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

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Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

Effective Business Blogging Requires Blog Post Ideas [Tips]

Posted by Jaco Grobbelaar on Wed, Nov 30, 2016 @ 09:00 AM

Inbound marketing can be built on a great business blog. And the more often you post, the better. But this requires a regular supply of blog post ideas. 

Need Business Blogging Ideas?

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Topics: business blog post ideas, inbound marketing tips, Corporate blog, Business Blogging, inbound marketing, business blog

Business Blogs For Affordable Internet Marketing [Infographic]

Posted by Jaco Grobbelaar on Wed, Nov 11, 2015 @ 12:14 PM

Do you know why you have a blog for your company's website?

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Topics: business blogs, content marketing, Corporate blog, affordable internet marketing

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