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BroadVision Marketing Blog

Using Social Media Sites To Boost Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Oct 04, 2017 @ 09:03 AM

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?

At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses. 

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Topics: Social Media, content marketing, social media strategy, digital marketing, Content Marketing Strategy

Content Marketing Works: The Numbers Don't Lie

Posted by Jaco Grobbelaar on Wed, Feb 01, 2017 @ 10:37 PM

Content marketing is the staple tactic of inbound marketing. But the question still arises, "Does it work?" The numbers say, "Yes, and in a big way!"

There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.

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Topics: content marketing, content creation, inbound marketing, marketing strategies, digital marketing, inbound marketing strategies

5 Tips For Effective Business Blogs

Posted by Jaco Grobbelaar on Thu, Nov 20, 2014 @ 02:30 PM

Business blogs can be the cornerstone of a powerful marketing strategy. The content you publish regularly for your preferred audience can establish your position as an expert or your company as a leader in your industry.

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Topics: inbound marketing, Social Media, business blogs, content marketing, digital marketing, SEO

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