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BroadVision Marketing Blog

Multi-Channel Distribution Is The Key To Expanded Content Marketing Reach

Posted by Jaco Grobbelaar on Wed, Sep 20, 2017 @ 09:24 AM

Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.

When it comes to  content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.

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Topics: SEO, Content Marketing Strategy, content distribution, distribution channels, paid media, earned media, owned media

Leveraging Social Media With Your Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Jul 14, 2017 @ 09:14 AM

Social media has almost eclipsed the Internet landscape with it's obvious popularity. This is good news for businesses utilizing an inbound marketing strategy.

As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.

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Topics: inbound social media marketing, social media optimization, inbound marketing, social media marketing, distribution channels

Top Channels For Content Distribution In 2017

Posted by Jaco Grobbelaar on Mon, Jun 26, 2017 @ 12:05 PM

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?

One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation. 

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Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels

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