There are a number of elements required for a successful content marketing strategy. Some are more important than others, and some are needed for large enterprises, but not for small businesses. But what are the three fundamental elements that are non-negotiable?
If you are reading this you already know (or hope!) that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business!
Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!
Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!
Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.
When it comes to content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.
Social media has almost eclipsed the Internet landscape with it's obvious popularity. This is good news for businesses utilizing an inbound marketing strategy.
As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.
When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?
One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation.