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BroadVision Marketing Blog

Content Marketing With Lead Magnets [Part 1]

Posted by Jaco Grobbelaar on Wed, Nov 01, 2017 @ 09:03 AM

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

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Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

Using Lead Magnets to Boost Your Inbound Marketing Reach

Posted by Jaco Grobbelaar on Fri, Sep 29, 2017 @ 01:01 PM

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

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Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

Your Content Has More Than One Life - Repurposing Content

Posted by Jaco Grobbelaar on Fri, May 26, 2017 @ 01:30 PM

More and more businesses are finding that constantly creating content can be a challenge. The good news is that content can be reused in a number of ways to expand your reach and impact.

Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?

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Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content

Content Creation Shouldn't Be A "One Time" Process For Your Business Blog

Posted by Jaco Grobbelaar on Wed, Apr 05, 2017 @ 09:00 AM

A business blog is a major key for using content to fuel effective inbound marketing. But should a blog post simply be left to linger after it gets published? 

There is life for blog posts after you hit "Publish" on your blog. 

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Topics: webinars, content creation, SlideShare, infographics, business blog, ebooks, repurposing content

A Better Call-To-Action Strategy For Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Nov 09, 2016 @ 09:00 AM

It may seem obvious to many, but it's amazing how often it is overlooked. A call to action is what moves your prospects to act. 

Your Prospects Need a Call to Action

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Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks

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