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BroadVision Marketing Blog

A Quick Guide To Great Marketing Emails

Posted by Jaco Grobbelaar on Wed, Aug 29, 2018 @ 03:19 PM

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

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Topics: email marketing strategy, email, email marketing, call-to-action, nurturing leads

Email Marketing 2018: Old School Still Reigns

Posted by Jon Sooy on Wed, Aug 15, 2018 @ 04:33 PM

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

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Topics: list building, email marketing strategy, email marketing, Email lists, email

7 Tips To More Effective Emails For Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Oct 18, 2017 @ 09:03 AM

Effective email campaigns tactics can power your inbound marketing strategy. But only if they are well crafted and on target. 

We have shown how email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what about the nuts and bolts of your actual emails? What makes one email more effective than a competing email in a recipient's inbox?

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Topics: Email lists, email, email marketing, inbound marketing strategy, newsletter, email marketing strategy

5 Tips For Using Email Effectively With Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Sep 22, 2017 @ 04:36 PM

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

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Topics: Email lists, email marketing, inbound marketing, email, Marketing strategy

Email Marketing - Can It Still Work For Your Business?

Posted by Jaco Grobbelaar on Fri, Jun 02, 2017 @ 10:27 AM

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

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Topics: email marketing, email, Email lists, inbound marketing strategy, Content Marketing Strategy

Great Emails And Great Content Marketing

Posted by Jaco Grobbelaar on Mon, Mar 13, 2017 @ 08:02 AM

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

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Topics: email, email marketing, content marketing, inbound marketing, Marketing strategy, Email lists

10 Email Marketing Trends In 2017

Posted by Jaco Grobbelaar on Wed, Jan 04, 2017 @ 09:00 AM

Inbound marketing uses a number of tools and one of these is email. But how is email changing in the future?

For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,

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Topics: email, inbound marketing, Marketing strategy, Social Media, Email lists

Content Basics for Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Nov 16, 2016 @ 09:00 AM

One of the foundations of successful inbound marketing is good content. But there is far more to it than simply writing something and hitting "Publish."

 

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Topics: content, content creation, inbound marketing, content marketing, online marketing strategy, email

6 Elements Of A Great Email [Tips]

Posted by Jaco Grobbelaar on Wed, Apr 20, 2016 @ 12:30 PM

 

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Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing

5 Steps Of An Inbound Marketing Strategy [Infographic]

Posted by Jaco Grobbelaar on Wed, Jun 10, 2015 @ 12:30 PM

An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.

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Topics: email, social media strategy, inbound marketing strategy, blog posting, inbound marketing campaign creation, infographic

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