One of the foundations of successful inbound marketing is good content. But there is far more to it than simply writing something and hitting "Publish."
In the video saturated, image drenched social media environment that marketers must move in today, it would be tempting to think that good old email is on it's last legs.
An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.
I got your attention, didn't I? If you do a Google Search on "Email is dead", you will find almost 2 million results. Actually, email marketing is so far from dead that I have been using it and getting great results. But you want to butt in and say you don't open most of the stuff you see in your email inbox. Well yes there are a lot of things sent your way that you aren't interested in; however, someone else might be looking for that very information. And that is the beauty of it. Plus, if you really don't want those pesky people bothering you, you can always opt out.
Email was something I thought would not stand the test of time as social media like Facebook, Twitter and blogs bloomed. Little did I know that I would use my smart phone as much to keep up with my email and other social media as much as I use it as a phone. Email comes in several varieties: personal which is much like rapid firing snail mail and marketing email which has taken the place of home delivered ads. Email marketing is still the only medium to move prospects through what John Jantsch, in his book “Duct Tape Marketing,” called “the know, like, and trust funnel.” As I was preparing for this article, reading about email title “Do’s and Don’ts”, I looked at my email and was struck by the number of “Don’ts” in my Inbox. So I decided to talk about a few email internet marketing tips.