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BroadVision Marketing Blog

Inbound Marketing: Facebook Marketing Video

Posted by Jaco Grobbelaar on Thu, Jun 06, 2013 @ 07:55 AM

Below is a video brought to you compliments of BroadVision Marketing listing the reasons you should have a Facebook Fan Page for your business.  Why is that important? Facebook is one of the most well-liked online portals for businesses like yours. There are many businesses that have found Facebook to have the necessary tools for success. Fan pages give your product or service more exposure and are a fantastic way for you to build your business by reaching out to your target market and starting a relationship with them. You will find the script below the video.--Jaco

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Topics: BroadVision Marketing in Petaluma CA, Facebook, inbound marketing, inbound marketing agency

Inbound Marketing: The Truth About Facebook Fan Pages (Part 2)

Posted by Jaco Grobbelaar on Thu, Apr 18, 2013 @ 07:55 AM

We started the topic of inbound marketing Facebook Fan Page strategies on Monday, April 15, 2013. If this is the first of the two articles you find, it might be a good idea to read that one first. We have been looking at information on Facebook Fan Page engagement and what is going on with it or not going on, I should say. Many people started out using Facebook Fan Pages expecting vast numbers of fans and much engagement. That didn't happened for them and it doesn’t usually happen unless you create a fan page with cute animals on it. I read three blogs from Cyber PR written by Jon Ostrow and Ariel Hyatt with enough statistics to you createa realistic way to look at your fan pages. One important statistic from the previous post is:

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Topics: BroadVision Marketing Petaluma CA, Facebook, inbound marketing agency, Inbound marketing agency in CA

Inbound Marketing: The Truth About Facebook Fan Pages (Part 1)

Posted by Jaco Grobbelaar on Mon, Apr 15, 2013 @ 07:54 AM

As I was reading about inbound marketing strategies concerning Facebook Fan Pages this week, I saw some interesting articles clarifying the growth patterns of the pages. I have read about clients who thought that social media was supposed to vault them into super-fan-dom, but that hadn't happened for them. As I read three blogs from Cyber PR written by Jon Ostrow and Ariel Hyatt, I saw statistics you need to be aware of to create realistic goals for Facebook Fan Pages.

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Topics: BroadVision Marketing Petaluma CA, Facebook, inbound marketing agency, Inbound marketing agency in CA

Social Media--Who Benefits?

Posted by Jaco Grobbelaar on Thu, Jan 31, 2013 @ 05:52 AM

Have you counted the number of social media networks you are on? How many computers, tablets, netbooks, laptops, smartphones, etc., do you use to connect to these social media networks? How many times have you given “permission” to access your data to those networks? Do you know how many friends, not-so-close friends and work friends you have circled, grouped and filtered?

With Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, FourSquare, SlideShare and new social media growing and changing—do you ever wonder how anyone gets anything done all day? It eats into everyone’s day in a frantic, addictive time press.  What are we doing with our time?

Cui Bono

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Topics: Jaco Grobbelaar BroadVision Marketing Petaluma CA, Social Media, LinkedIn, Facebook, Twitter, social media networks, SlideShare, Inbound marketing agency in CA

LinkedIn Contacts--Strong and Weak

Posted by Jaco Grobbelaa on Thu, Apr 12, 2012 @ 07:09 PM

LinkedIn: Two Different Groups of People

You will find that you have two different groupsof people in your LinkedIn network—those that have sent you many contacts and those that have not sent you very many. Here are some suggestions from us at BroadVision Marketing.com.

You need to stay connected to the strong ones by sending them emails, texts or calls every two weeks or so. That way they will continue sending you referrals. You can also send them quality referrals, people who can help your contacts the most. Visit their websites and leave comments (all website owners and bloggers love comments). You could even send them something snail mail. Yes, I did say snail mail.

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Topics: Social Media, Marketing Principles, marketing, Marketing in Petaluma CA, LinkedIn, San Francisco Bay Area, Networking, Business Owner, Facebook, Jaco Grobbelaar, Strong Connections, Weak Connections, Leadership

How To Use LinkedIn

Posted by Jaco Grobbelaa on Sun, Apr 08, 2012 @ 08:19 PM

Plenty of business people are not using LinkedIn to the best of their ability because they don't know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?

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Topics: Social Media, Marketing Principles, Marketing Plan, Marketing strategy, marketing, LinkedIn, San Francisco Bay Area, Business Owner, Facebook, Leadership, Business, Petaluma, Lewis Howes, social media marketing, Branding

Saving Time in a Busy World with RSS Readers

Posted by Jaco Grobbelaa on Fri, Apr 06, 2012 @ 05:39 AM

 

This video is a few years old, but the basic ideas haven't changed. You can use Microsoft Office as your RSS Reader, but that's a different video.

This is short and silly. Enjoy and learn:

[kkytv id="0klgLsSxGsU" width="600" height="385"]

 
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.



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Topics: Social Media, Marketing strategy, BroadVision Marketing, LinkedIn, San Francisco Bay Area, Facebook, Business, Petaluma California, News aggregator, Using Different Media, Microsoft Office, Really Simple Syndication, RSS Feeds

Business Blogging—Being Current, Receiving Comments, Getting Found

Posted by Jaco Grobbelaa on Tue, Mar 20, 2012 @ 07:28 PM

Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But the foundation of all social media is your website and your blog.

With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.

Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.

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Topics: Social Media, Marketing Principles, Marketing in Petaluma CA, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, Petaluma California, Branding, Using Different Media, Blogging, Twitter, Web search engine, WordPress foundation, WordPress

Expanding Your Blog's Reach

Posted by Jaco Grobbelaa on Sun, Mar 11, 2012 @ 08:34 PM



I thought I was finished with the idea of do it yourself social media work, but apparently I am not. There are some other things that you need to know to find yourself on the top page of many search engines.


Last week we totaled up the amount of time you could take doing social media marketing, without LinkedIn and some other places. We saw how you could spend over half of a 40-hour work week. If you were worth $30 an hour, it would have cost you $2888.00 a month to pay yourself. Your time and your worth are your value added when you do it yourself.

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Topics: Social Media, Marketing Principles, BroadVision Marketing, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, social media marketing, Branding, Blogging, Twitter

Make Guild not War with Social Media Management

Posted by Jaco Grobbelaa on Thu, Mar 08, 2012 @ 06:24 PM


I am going to go deep now into the world of Business Social Media Managing for those of you who want to do it yourself.


We have already decided that to write 3 business blogs a week will take approximately 6 hours of your time for a monthly total of 24 hours. Hypothetically speaking if your time is worth $30 an hour, blogging for yourself could cost you $720 a month.
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Topics: Social Media, Marketing Principles, BroadVision Marketing, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, Chamber of Commerce, Branding, Using Different Media, Blogging, Pinterest, National Association of Realtors, Sun Tzu

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