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BroadVision Marketing Blog

Why Great Infographics Make Great Content - And What Makes Them Great

Posted by Jaco Grobbelaar on Fri, Aug 11, 2017 @ 09:03 AM

Human beings are visual creatures and visual content attracts attention. And attention drives website traffic. Which is why infographics are a great choice.

Just saying that visual content is powerful is simply stating the obvious. Pointing out that infographics, in particular, stand out among other various forms of content requires facts.

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Topics: website traffic, Web content, infographics, Content Marketing Strategy, graphics, visual content

Use Infographics As Visual Content To Boost Traffic And Shares

Posted by Jaco Grobbelaar on Wed, Jun 14, 2017 @ 04:03 PM

Everyone loves images. Real-world experience shows it and statistics confirm it. Better yet, people love to share visual content. And infographics offer powerful visual content.

We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.

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Topics: social media marketing, infographics, Content Marketing Strategy, graphics, visual content

The Rise Of Visual Content For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 31, 2017 @ 12:43 PM

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

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Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

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