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BroadVision Marketing Blog

What are Social Listening Strategies and the Voice of the Customer?

Posted by Jaco Grobbelaa on Tue, May 03, 2011 @ 07:30 AM



[caption id="" align="alignright" width="200" caption="Image via CrunchBase"] [/caption]


Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

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Topics: Customer, Online Communities, VoC, Hearing (sense), Voice of the Client, Marketing Plan, Facebook, internet marketing, Social Media, Marketing Principles, Business, Twitter

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