<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

4 Parts of a Call to Action that Lead to Conversion

Posted by Jaco Grobbelaa on Tue, Jan 24, 2012 @ 06:06 PM

All businesses selling products or services are familiar with the term “marketing budget.” This means a plan to organize and allocate future funding of business functions. If you only have money for a mini-compact car, you are not going to go look at limousines. Right?

Let’s say you have a marketing budget of $1,000. If we use this to bring people to a computer site, we would call the same amount we intend to spend a “traffic budget,” since we are working to get the traffic to the site or even to our brick and mortar store using computer advertising.

“Conversion” is not just a religious term. It now means getting the customer to meet the business and to interact with it. Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. The conversion rate is only going to be a percent of all those who come to the site, the percent who actually buy.

One way to get people to the site and to convert is to encourage them to do something, to become interactive. The best way to do that simply is a “call to action (CTA).”

A call to action has four main parts:

  1. The Call: This is the request that a person interact the way you want him to.

  2. The Action: On the computer, the simplest action a person can make is to click a button.

  3. The Outcome: What happens when the person clicks the button. This should be related to the call. For example, if you ask them to click to get a free coupon, you deliver the coupon when they click the button.

  4. The Design: The design will make a difference in how people respond, but there are many different types of designs. You will have to do some experimenting to find the one that works best for you.


Your CTA needs to be on every one of your website pages. If you have a blog site, it should be at the bottom of each blog.

How are you doing with this information? Are you having trouble getting responses?

 

Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.

 


Read More

Topics: marketing, Using Different Media, landing page, Conversion rate, Hubspot, Marketing Plan, Facebook, mobile marketing, Social Media, Marketing Principles, Business, social media marketing, Branding, Blogging, Twitter

The New Facebook Marketing

Posted by Jaco Grobbelaar on Tue, Dec 06, 2011 @ 05:58 PM

[caption id="" align="alignright" width="245" caption="Image via CrunchBase"] [/caption]

What do you think of when you think of Facebook Marketing?

If you are like most of the people whose blogs I looked at this week, you think that Facebook’s function as a marketing social network is that “ Facebook is not an environment for selling, direct promoting or sponsoring. It’s a place for networking and connecting with people. . . . A little daily action will pay you back very well over time…” Jym Tarrant   http://jymtarrant.com/facebook-marketing-rules/

Read More

Topics: landing page, Hubspot, Facebook, Social Media, Marketing Principles, Marketing strategy

Subscribe to Email Updates

Posts by Topic

see all