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BroadVision Marketing Blog

Marketing Plans: If It's Not Documented, It Won't Work

Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

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Topics: Marketing Plan, Marketing strategy, lead generation, inbound marketing, content marketing

Your Content Marketing Strategy Needs A Plan. Seriously.

Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

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Topics: Marketing Plan, Content Marketing Strategy, content marketing, inbound marketing, content distribution

3 Tips To Better Business Blogging

Posted by Jaco Grobbelaar on Thu, Jun 07, 2018 @ 03:13 PM

If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.

If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.

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Topics: business blog, SERP, Business Blogging, SEO, content marketing, inbound marketing

Inbound Marketing 101: Back To Basics (Part 1)

Posted by Jon Sooy on Wed, Apr 04, 2018 @ 08:00 AM

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

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Topics: inbound marketing, content marketing, SEO, Social Media, Blogging

7 Advantages Of An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Mar 01, 2018 @ 01:00 PM

Traditional marketing is not dead. In fact, it seems to be going as strong as ever. But it is still a poor strategy choice when compared to inbound marketing.

Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.

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Topics: outbound marketing, Advertising, Advertising and Marketing, PPC, Social Media, inbound marketing

7 Reasons To Push Content Marketing For Your Brand

Posted by Jaco Grobbelaar on Fri, Oct 27, 2017 @ 08:55 AM

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

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Topics: Content Marketing Strategy, pay-per-click, content marketing, inbound marketing, lead generation

Tap Into The Super Powers Of Email Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Oct 11, 2017 @ 09:09 AM

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

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Topics: email marketing, Email lists, Opt in e-mail, newsletter, list building, inbound marketing

Using Lead Magnets to Boost Your Inbound Marketing Reach

Posted by Jaco Grobbelaar on Fri, Sep 29, 2017 @ 01:01 PM

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

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Topics: lead magnet, inbound marketing, ebooks, affordable internet marketing tips, Business Blogging

5 Tips For Using Email Effectively With Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Sep 22, 2017 @ 04:36 PM

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

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Topics: Email lists, email marketing, inbound marketing, email, Marketing strategy

10 Statistics That Prove Content Marketing Rocks

Posted by Jaco Grobbelaar on Fri, Aug 25, 2017 @ 11:23 AM

We see 'content marketing' as a foundation for inbound marketing. And the numbers show it works and in a big way!

Okay. To be fair, there are some ideas about both content marketing and inbound marketing out there. Some "gurus" tout one over the other, or dismiss one while promoting the other.  Are they the same? Are they different?

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Topics: content marketing, inbound marketing, Internet Marketing Strategy, content creation, Small business marketing strategy

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