For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?
There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.
Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.
If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.
If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.
There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business.
This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."
Traditional marketing is not dead. In fact, it seems to be going as strong as ever. But it is still a poor strategy choice when compared to inbound marketing.
Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.
Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.
Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.
Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?
In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.
Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.
A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.