I was thinking about the social media inbound marketing strategy of Facebook advertising and how to use it to get leads to your website. I realized that this could become a three-phase process. I am going to assume that you have developed a Facebook Business (Fan) Page already as part of that strategy. If not, this is not the article for you to start with. We'll see you back when your inbound marketing strategy for social media indicates that you are Facebook ad-ready.
Today we are going to hear from Guest Blogger Jessica Scanlon talking about Yelp and how you handle a bad review. Yelp represents an opportunity to use inbound marketing skills to show how you as a business person deals with negative comments without deleting them or letting them stand. The purpose of inbound marketing is to become a part of the lives of your customers. Yelp gives you that chance. Take it away, Jessica.--Jaco