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BroadVision Marketing Blog

Using Case Studies To Power Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Sep 27, 2017 @ 09:03 AM

We all know that people rely on reviews. And personal referrals are even better. But did you know that case studies can also build trust in your brand?

Attracting and engaging with prospects, or leads, is a challenge for almost every business. But prospective customers or clients are becoming increasingly wary of the worn out hype and hyperbole that so many companies still put out.

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Topics: Branding Case Study, client success story, case studies, inbound marketing tip, trust building

Inbound Marketing Tip: Use Facebook Advertising

Posted by Jaco Grobbelaar on Fri, Jan 31, 2014 @ 07:57 AM

I was thinking about the social media inbound marketing strategy of Facebook advertising and how to use it to get leads to your website. I realized that this could become a three-phase process. I am going to assume that you have developed a Facebook Business (Fan) Page already as part of that strategy. If not, this is not the article for you to start with. We'll see you back when your inbound marketing strategy for social media indicates that you are Facebook ad-ready.

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Topics: inbound marketing strategy, Social Media, inbound marketing tip, Facebook advertising

Inbound Marketing Tip #4: Combating Bad Reviews on Yelp!

Posted by Jaco Grobbelaar on Mon, May 27, 2013 @ 07:53 AM

Today we are going to hear from Guest Blogger Jessica Scanlon talking about Yelp and how you handle a bad review. Yelp represents an opportunity to use inbound marketing skills to show how you as a business person deals with negative comments without deleting them or letting them stand. The purpose of inbound marketing is to become a part of the lives of your customers. Yelp gives you that chance. Take it away, Jessica.--Jaco

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Topics: BroadVision Marketing in Petaluma CA, Yelp, Inbound marketing agency in CA, inbound marketing tip, inbound marketing tips

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