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BroadVision Marketing Blog

Content Marketing: An Inbound Marketing Approach For Your Business?

Posted by Jaco Grobbelaar on Wed, Jul 06, 2016 @ 12:30 PM

As a business owner you have probably heard that you need to engage in content marketing. But can your business can really benefit from using content?

There is a lot of "noise" in the social media and marketing space about content and blogging, and so on. But there seems to be little agreement on clearly defined methods, strategies, and - most importantly - real benefits from using content.

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Topics: content marketing, inbound marketing, Marketing Plan, Blogging, infographic, Marketing strategy

21 Tips For Boosting Your Blog's SEO Results [Infographic]

Posted by Jaco Grobbelaar on Wed, May 04, 2016 @ 12:30 PM


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Topics: blog posting, Business Blogging, SEO, infographic, business blog, SEO company

Business Blogging And 5 Tips For Getting Ideas [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 06, 2016 @ 12:30 PM

One of the foundational elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Wanted: More Blog Post Ideas!

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

Ideas, Ideas, and More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy infographic to give a quick tip guide:

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Topics: business blog post ideas, content marketing, Business Blogging, inbound marketing, content development, Blogging, infographic, business blog

Inbound Marketing In Just 5 Steps! [Infographic]

Posted by Jaco Grobbelaar on Wed, Mar 23, 2016 @ 12:30 PM

Every business needs new customers. There's an old saying that if you got no business, you don't have a business. And one of the best ways of attracting that "business" is through an inbound marketing campaign.

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Topics: inbound marketing strategy, content marketing, inbound marketing campaign creation, inbound marketing, infographic

An Optimized Homepage As Part Of A Marketing Plan

Posted by Jaco Grobbelaar on Wed, Jan 13, 2016 @ 12:30 PM

It's a new year and odds are you're considering a complete website redesign. This could be a great idea especially if you are looking to generate more leads from your website. An effective website is critical to a good inbound marketing plan. And, according to the experts, it's a good idea to start with your homepage. 

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Topics: website traffic, inbound marketing, Marketing Plan, infographic, homepage

5 Key Inbound Marketing Trends In 2016 [Infographic]

Posted by Jaco Grobbelaar on Wed, Dec 30, 2015 @ 12:30 PM

If you are responsible for the marketing efforts of your company then you already know that the game keeps changing. Inbound marketing practices keep evolving and it takes keen insight to navigate the future. If only we could see that future!

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Topics: inbound marketing, local inbound marketing, mobile marketing, Social Media, infographic

Wait On That Sample Marketing Plan! Check Out These 2016 Predictions

Posted by Jaco Grobbelaar on Wed, Dec 23, 2015 @ 10:33 AM

If you are responsible for the marketing activities of your company, you are probably in the throes of cobbling together a new strategy for 2016. And you may be putting together a sample marketing plan and trying to determine it's potential for success.

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Topics: content marketing, inbound marketing tips, inbound marketing, Marketing Plan, infographic

A Call To Action For Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Dec 09, 2015 @ 12:30 PM

Your Prospects Need a Call to Action

What is a call-to-action, CTA, exactly?

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Topics: CTA, call-to-action, content marketing, inbound marketing, infographic

A Sample Marketing Plan for Inbound Marketers [Infographic]

Posted by Jaco Grobbelaar on Wed, Oct 14, 2015 @ 12:30 PM

A Sample Marketing Plan and Inbound Marketing

A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.

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Topics: social media strategy, inbound marketing, Marketing Plan, infographic, Marketing strategy

4 Top Content Tactics For Inbound Marketing [Infographic]

Posted by Jaco Grobbelaar on Wed, Jul 22, 2015 @ 12:30 PM

It's not really news to most business owners and marketers anymore: content and inbound marketing are a killer combination for cost-effective results. However, the question often arises around what types of content and what specific tactics tend to work best.

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Topics: inbound marketing tips, inbound marketing, content creation, infographic, Content Marketing Strategy

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