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BroadVision Marketing Blog

Five Top Objectives of Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Nov 13, 2014 @ 02:30 PM

Content marketing is a central facet of a well-planned inbound marketing strategy. Quality content, consistently fresh content, is absolutely critical to making that strategy work.

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Topics: content marketing, thought leadership, website traffic, information, conversion, Search Engine Optimization, Goal setting, Content Marketing Strategy

Website or Blog—That is the Question

Posted by Jaco Grobbelaa on Tue, Aug 02, 2011 @ 11:46 AM



[caption id="" align="alignright" width="240" caption="WordPress blogging system"] [/caption]


Not everyone who reads the blogs I've been writing is an expert yet. If you are a newbie, do you know if you are writing a blog that is used for a website? What does it become then?

Mike Clough in his post of June 28, 2010 ( http://bestbizpractices.org/2010/06/28/is-your-blog-really-a-blog/) clarified the question by saying, “When a blog is used for website functions, it loses its value as a blog and in fact becomes just another website.”

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Topics: Using Different Media, Small business, information, Web content, blog, website, Facebook, Search Engine Optimization, Social Media, Marketing Principles, LinkedIn, Blogging

Content Creation: The Way to Successfully Market Using Social Media

Posted by Jaco Grobbelaa on Mon, Aug 01, 2011 @ 11:45 PM



[caption id="" align="alignright" width="240" caption="Blogging workflow"] [/caption]


You have decided to add a blog as a marketing method. You’ve looked at questions that help you focus what you want to say. But throughout all the studying you have done, you are not really sure what you are using blogging to accomplish.

Many companies use social media to “connect” with their customer by talking about what their company has been doing lately, information about their products and service and awards they have received.  These companies have missed the boat.

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Topics: marketing, Using Different Media, Marketing and Advertising, Customer, Company, information, Web content, blog, inbound marketing, Marketing Plan, Social Media, Marketing Principles, Business, Blogging

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