According to data from Tony Haile of Chartbeat,you have 15 seconds to capture the attention of your website visitors. And what's worse, his data indicates that on average 55% of people who click onto a site spent fewer than 15 seconds actively on a page. If they happened upon an article page, a blog page perhaps, then the percentage was a bit better, over 65% of visitors stayed longer.
I wrote an article about inbound marketing analysis and the Super Bowl last year that works just as well for this year's Super Bowl. It doesn't matter which side you placed bets on, the big winners were those brands that paid to be played during the half time. But this year there were some unexpected non-half-time players who scored big as well.
Did you think that you could just use social media to launch contests, promotions and branding campaigns on Facebook, Twitter or Pinterest and people would flock to your site? Oh, Small Business Owner? You tried that? How did it work out for you? I have a hint for you about why it didn't work: There is a difference between Social Media and Social Sharing. But don't feel alone, plenty of local inbound marketing brands are in the same leaky boat because they don't know the secret I am about to share with you in order to activate viral sharing.
Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says: