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BroadVision Marketing Blog

Unlocking Keywords

Posted by Jaco Grobbelaar on Thu, Sep 15, 2011 @ 06:43 PM




Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s the deal with them,  and how can you figure out which ones to use?

Defining keywords, keywords define search

People use keywords all the time. When you put what you are searching for in Google or the other search engines, you are using keywords. Search engines go through enormous data bases and send you results by listing sites that apply to the words you “googled”.

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Topics: Google, Web search engine, WordPress, Uniform Resource Locator, Keywords, Kevin Sinclair, website, Marketing Plan, Search Engine Optimization, Social Media, Marketing Principles

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