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BroadVision Marketing Blog

4 Things Your Business Blog Posts Need To Succeed

Posted by Jaco Grobbelaar on Fri, Dec 30, 2016 @ 09:00 AM

So you want to publish a business blog for your company. Congratulations! You're on your way to content marketing success. But you need to know some basics first!

You have decided that publishing a business blog can be a great way to increase traffic to you website, generate more leads and communicate your company story.

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Topics: CTA, content marketing, keyword, Business Blogging, content creation, blog headlines, business blog

Another Keyword Article about Google Hummingbird and SEO Part 2

Posted by Jaco Grobbelaar on Mon, Feb 17, 2014 @ 07:55 AM

It is estimated that Google Hummingbird “has impacted” 90 % of searches, according to Kapil Jekishan from Webquacker. I couldn’t find out where he got that titillating statistic although I tried to find it on Google. I started with his entire sentence, but I didn’t get there. So I went to “Hummingbird 90% searches” which is the old way of finding things. In doing that I found more variations of the same quote. One came from last October 2013 when Kendall Finn predicted that it “will affect” 90% of searches worldwide (Hummingbird: Google Answers Your Questions, Anticipates What You Want to Know). Another similar quote from the end of September came from Jim Edwards who wrote in his first paragraph that “it affects 90% of search results.” (Google Changed Its Core Algorithm, Affecting 90% Of Search Results — And No One Noticed).

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Topics: keyword, Google Hummingbird, long-tailed Keyword, SEO

Adding Keywords to your Marketing Mix

Posted by Jaco Grobbelaar on Thu, Nov 08, 2012 @ 05:54 AM

A marketing mix is similar to a recipe for basic bread. For bread, you need yeast, sugar, flour, salt and water. The bread will be okay if you make some minor substitutions, say honey for the sugar, but if you leave an ingredient out, you will no longer have bread. Without yeast, you have something resembling a tortilla; without flour, you will have a sweet, bubbly, watery mixture that in no way resembles traditional bread.

There are also essential ingredients in a marketing mix, and if one or more is missing, you could find yourself with a useless concoction.

The successful marketing mix includes four ingredients, referred to as the Four Ps.

  • Product
  • Price
  • Place
  • Promotion
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Topics: keyword, keyword phrase, marketing mix

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