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BroadVision Marketing Blog

Unlocking Keywords

Posted by Jaco Grobbelaar on Thu, Sep 15, 2011 @ 06:43 PM

Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s the deal with them,  and how can you figure out which ones to use?

Defining keywords, keywords define search

People use keywords all the time. When you put what you are searching for in Google or the other search engines, you are using keywords. Search engines go through enormous data bases and send you results by listing sites that apply to the words you “googled”.

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Topics: Social Media, Marketing Principles, Marketing Plan, Keywords, Uniform Resource Locator, Search Engine Optimization, Web search engine, Google, WordPress, website, Kevin Sinclair

Headlines: Where You Grab Them or You Lose Them

Posted by Jaco Grobbelaar on Sun, Aug 14, 2011 @ 10:01 PM

Does your headline grab your audience’s attention to get them to stop and read your blog? Your headline is that critical first impression that will draw people in or leave them looking elsewhere for information.

If you don’t put enough thought into your headline, you can have outstanding information; but no one is likely to read it. Stella Anokam of www.stellaanokam.com in a recent article “Why You Should Spend Time To Write Attention-Grabbing Headlines” said, “Do you know that over 50% of your traffic (and sales too) are lost due to your headline writing?”

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Topics: Social Media, Keywords, Blogging, Search Engine Optimization, Headline

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