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BroadVision Marketing Blog

Why Landing Pages Matter For Local SEO

Posted by Jaco Grobbelaar on Wed, Jan 18, 2017 @ 09:00 AM

Everyone agrees that the primary purpose of your website is to attract, inform and engage visitors. But everyone does not agree on the best ways to make that happen.

 

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Topics: website traffic, Landing page optimization, Landing pages, inbound marketing local, local SEO, SEO strategy

Great Local SEO Needs A Great Local Landing Page

Posted by Jaco Grobbelaar on Wed, Oct 12, 2016 @ 12:00 AM

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.
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Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

Inbound Marketing Strategy Tactic: Killer Landing Pages

Posted by Jaco Grobbelaar on Wed, Apr 27, 2016 @ 12:30 PM

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Topics: landing page, CTA, inbound marketing strategy, Landing page optimization, business blog

Optimize Your Web Traffic With Killer Landing Pages [Infographic]

Posted by Jaco Grobbelaar on Wed, Aug 05, 2015 @ 04:04 PM

There are many ways to increase your web traffic and one of the best is through offers to prospects that bring them to a landing page. But just having a landing page - or 40 or more! - is not all there is to the process. Your landing page should be optimized, as well, in order to maximize your actual conversions.

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Topics: website traffic, Landing page optimization, Optimization, Landing pages, white papers

Landing Page Management Processes (3)

Posted by Jaco Grobbelaa on Thu, Jun 30, 2011 @ 11:23 PM



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A military tactical model can help you optimize your landing page. Your landing page itself is the very tactical initiative on the front line, but it needs to be directed by higher level strategies made up of useful intelligence and market learning from the battlefield. Since the point of your landing page is conversion and sales, you need to examine not just your landing page per se, but a pyramid of seven successive levels that will bring you the win.

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Topics: marketing, Marketing and Advertising, landing page, Google, Conversion rate, Landing page optimization, Optimization, Facebook, Social Media, Marketing Principles, Business

Optimizing Traditional Landing Pages (1)

Posted by Jaco Grobbelaa on Mon, Jun 27, 2011 @ 02:22 AM



[caption id="" align="alignright" width="279" caption="Feedback loop"] [/caption]


You have a business or a service. What is the ultimate goal of your website? It’s not to get people to look at it and think you have created a cool landing page. You want to sell them your product or service. To make the sale you want to convert the lookers into customers. This is where the landing page makes a difference. Today your business depends on how well you create your online marketing program and the effectiveness of your landing page.  You want that page optimized.

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Topics: marketing, Marketing and Advertising, landing page, Conversion rate, Landing page optimization, Optimization (mathematics), Marketing Plan, internet marketing, Social Media, Marketing Principles, Business

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