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BroadVision Marketing Blog

Landing Pages And Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Oct 17, 2018 @ 02:45 PM

The best content marketing strategies use landing pages to capture leads and build an email list. But there is far more to it than just having somewhere for them to land. You want to be sure that they stay and engage!

Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination. 

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Topics: Landing pages, Landing page optimization, CTA, call-to-action, lead magnet

Seven Deadly Sins Of Your Website Design

Posted by Jon Sooy on Thu, Jun 28, 2018 @ 12:32 PM

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

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Topics: website design, Landing pages, email marketing strategy, website traffic, SEO strategy

Engage Your Leads With A Compelling Call-To-Action

Posted by Jaco Grobbelaar on Wed, Nov 08, 2017 @ 09:03 AM

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

 

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Topics: Advertising, outbound marketing, inbound marketing strategy, lead magnet, Landing pages

Good Content Marketing Needs Good Calls-To-Action

Posted by Jaco Grobbelaar on Wed, Sep 06, 2017 @ 09:04 AM

Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?

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Topics: CTA, call-to-action, content marketing, Content Marketing Strategy, Landing pages, website traffic

Affordable Local SEO Requires Effective Landing Pages

Posted by Jaco Grobbelaar on Wed, Jul 26, 2017 @ 10:45 PM

Whether it's simply your home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

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Topics: affordable SEO, affordable local seo, local SEO, Landing page optimization, Landing pages, CTA

Leveraging Pay-Per-Click Tactics With Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Jul 05, 2017 @ 09:30 AM

The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.

We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach. 

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Topics: Advertising, Advertising and Marketing, PPC, Google Search, inbound marketing, content marketing, Landing pages

7 Tips For A Great Landing Page

Posted by Jaco Grobbelaar on Fri, May 19, 2017 @ 03:10 PM

Everyone marketing online seems to have landing pages and it's a proven tactic for online marketing strategies. But how can you compete and still get conversions?

There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.

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Topics: Landing pages, Landing page optimization, CTA, call-to-action, Mobile device, Optimization, responsive design, mobile-friendly design

Great Inbound Marketing Relies On Great Landing Pages

Posted by Jaco Grobbelaar on Fri, Apr 14, 2017 @ 09:00 AM

You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.

 

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Topics: inbound marketing, Landing pages, Landing page optimization, website traffic, website design, content development

All About You - The Most Neglected Page On Your Website?

Posted by Jaco Grobbelaar on Fri, Jan 27, 2017 @ 09:00 AM

Most business owners focus on the home page of their website and understandably so. But there is another page that is the next most visited on your site.

For some websites, such as e-commerce sites, there may not be a perceived need to have an "About Us" page, but even these businesses can benefit from these ubiquitous yet overlooked pages. In fact, according to Neil Patel in a post he published at HubSpot, 

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Topics: website, company page, about page, Landing pages, Optimization, web marketing tips

7 Reasons For Moving To An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jan 25, 2017 @ 09:00 AM

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

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Topics: inbound marketing strategy, outbound marketing, Blogging, Landing pages, SEO, content creation

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