It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?
Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?
If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.
We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach.
There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.
For some websites, such as e-commerce sites, there may not be a perceived need to have an "About Us" page, but even these businesses can benefit from these ubiquitous yet overlooked pages. In fact, according to Neil Patel in a post he published at HubSpot,
Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay. But, according to the Harvard Business Review, it works less than ten percent of the time.
There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.
In fact, your landing page needs to be optimized in order to maximize your actual conversions.
While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.
The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.