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BroadVision Marketing Blog

Marketing Plans: If It's Not Documented, It Won't Work

Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.


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Topics: Marketing Plan, Marketing strategy, lead generation, inbound marketing, content marketing

7 Reasons To Push Content Marketing For Your Brand

Posted by Jaco Grobbelaar on Fri, Oct 27, 2017 @ 08:55 AM

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

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Topics: Content Marketing Strategy, pay-per-click, content marketing, inbound marketing, lead generation

7 Benefits Of Outsourced Lead Generation Marketing

Posted by Jaco Grobbelaar on Wed, May 17, 2017 @ 09:05 AM

If you are a small business you don't have time to do everything. Even if you are a larger organization, it isn't efficient to do everything. Outsourcing some functions can be strategic - even your lead generation.

[A previous version of this article was published in May 2016. As Internet marketing continues to grow in complexity, having more options for your marketing efforts is important.]

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Topics: lead generation strategy, lead generation, outsourcing, marketing agency, Google Plus for Inbound Marketing, affordable internet marketing

Efficient Marketing: Outsourcing Lead Generation

Posted by Jaco Grobbelaar on Wed, May 25, 2016 @ 12:30 PM

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Topics: agencies, marketing help, Marketing strategy, lead generation, outsourcing

3 Reasons to Have a Business Blog

Posted by Jaco Grobbelaar on Tue, Nov 04, 2014 @ 04:15 PM

A business blog might seem to be a no-brainer for most marketers and business owners. But beyond the fact that every company seems to have one, is there any real value in going to the time and expense of maintaining a blog? Are there any benefits that can translate into profitability on the marketing dollars spent for a blog?

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Topics: Social Media, lead generation, business blog, call-to-action, traffic

3 Ways Inbound Marketing Can Increase Revenue

Posted by Jaco Grobbelaar on Thu, Oct 30, 2014 @ 12:05 PM

"Content Marketing is all the marketing that’s left." - Seth Godin

By now, everyone who pays attention to marketing trends has heard of "content marketing." And if you have been staying on top of the best practices in marketing, you have probably heard the term "inbound marketing." But did you know that inbound marketing can increase revenue?

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Topics: inbound marketing, lead nurturing, lead generation, content marketing, revenue acceleration

Local Inbound Marketing: What is the Perfect Number of Leads?

Posted by Jaco Grobbelaar on Thu, Aug 22, 2013 @ 07:55 AM

No matter what product or service you are providing your goal from your website is to generate leads for your business. Lead generation is by no means new, businesses have been devising strategic local inbound marketing plans for years. The main question that we get asked all the time is in regards to the number of leads a business requires. Is there such a thing as the ‘Perfect Number of Leads’ to generate per day, week or month?

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Topics: Petaluma CA, lead generation, local inbound marketing agency

Marketing Strategies: Demand Generation vs. Lead Generation

Posted by Jaco Grobbelaar on Thu, Feb 07, 2013 @ 07:43 AM

How many of you, business people out there, are confused about the difference between lead generation and demand generation? Raise your hands; don’t be shy. There is a distinct difference between these marketing strategies even though some marketing agencies use them both interchangeably or use the wrong one. Here’s a clue: one is focused on changing your clients’ perspective and the one wants to capture their information for you to follow up with.


Let’s start with some marketing strategies definitions I found helpful from Eric Wittlakes Feb. 16, 2012 article, Lead Generation is Crippling Demand Generation:

  • Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing followup. The direct outcome of lead generation is new contacts available for sales or marketing.
  • Demand generation: the practice of creating demand for an organization’s products or services through marketing. The direct outcome is your audience is more likely to purchase your products or services.

Another marketing strategies definition of demand generation comes from Eloqua.com. “Demand generation is the art and science of creating, nurturing, and managing buying interest in your products and services through campaign management, lead management, marketing analysis, and data management.”

These make the most sense of everything I read. Getting leads is growing your lists, which is the way we tend to view general marketing practices, and is a part of demand generation marketing. On the other hand, demand generation means creating interest in your product so that people want it. Think in terms of the different ways diet drinks work to sell their products to all sorts of demographics. When I wonder who an ad is aimed at, I have not been considering that intention behind the ad may be to create demand for the product.

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Topics: marketing strategies, BroadVision Marketing in Petaluma CA, Marketing in Petaluma CA, demand generation, lead generation

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