<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

Want To Attract Leads? Use A Lead Magnet!

Posted by Jaco Grobbelaar on Wed, Mar 13, 2019 @ 12:37 PM

Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

 

Read More

Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

Email Is A Versatile Marketing Approach

Posted by Jaco Grobbelaar on Thu, Dec 06, 2018 @ 05:27 PM

Email has been with us for over 40 years. In fact, it's been around longer than many marketers! But it is still a powerful tool for marketing that can be used in a number of surprising ways.

 

Read More

Topics: Email lists, email marketing, lead magnet, list building, email marketing strategy

Landing Pages And Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Oct 17, 2018 @ 02:45 PM

The best content marketing strategies use landing pages to capture leads and build an email list. But there is far more to it than just having somewhere for them to land. You want to be sure that they stay and engage!

Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination. 

Read More

Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet

AIDA (Not The Opera) For Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Oct 04, 2018 @ 01:16 AM

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.

 

Read More

Topics: website traffic, Content Marketing Strategy, content distribution, lead magnet, AIDA

GDPR Is Coming - Is Your Email List Ready For It?

Posted by Jaco Grobbelaar on Wed, May 02, 2018 @ 10:23 AM

GDPR stands for "The General Data Protection Regulation" which is a digital privacy law in the European Union. But it will impact every online marketer worldwide, including the United States. 

The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.

Read More

Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR

Engage Your Leads With A Compelling Call-To-Action

Posted by Jaco Grobbelaar on Wed, Nov 08, 2017 @ 09:03 AM

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

 

Read More

Topics: Advertising, outbound marketing, inbound marketing strategy, Landing pages, lead magnet

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

Read More

Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Content Marketing With Lead Magnets [Part 1]

Posted by Jaco Grobbelaar on Wed, Nov 01, 2017 @ 09:03 AM

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

Read More

Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

Using Lead Magnets to Boost Your Inbound Marketing Reach

Posted by Jaco Grobbelaar on Fri, Sep 29, 2017 @ 01:01 PM

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

Read More

Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all