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BroadVision Marketing Blog

Engage Your Leads With A Compelling Call-To-Action

Posted by Jaco Grobbelaar on Wed, Nov 08, 2017 @ 09:03 AM

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

 

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Topics: Advertising, outbound marketing, inbound marketing strategy, Landing pages, lead magnet

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

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Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Content Marketing With Lead Magnets [Part 1]

Posted by Jaco Grobbelaar on Wed, Nov 01, 2017 @ 09:03 AM

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

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Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

Using Lead Magnets to Boost Your Inbound Marketing Reach

Posted by Jaco Grobbelaar on Fri, Sep 29, 2017 @ 01:01 PM

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

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Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

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