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BroadVision Marketing Blog

Inbound Marketing Advice: A Beginner's Guide to Lead Segmentation

Posted by Jaco Grobbelaar on Thu, Oct 10, 2013 @ 07:55 AM

As an online marketer one of your goals is to get leads into your business. This can be achieved in various ways including building a list which is one of the easiest methods of lead generation. Once you have started building a list you should consider segmenting your list. Your leads have subscribed because you are giving away a general ebook, audio or video on a particular topic. Your next goal is to break down this list into more specialized segments.

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Topics: lead segmentation, Petaluma CA, local inbound marketing agency

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