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BroadVision Marketing Blog

Email Marketing 2018: Old School Still Reigns

Posted by Jon Sooy on Wed, Aug 15, 2018 @ 04:33 PM

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

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Topics: list building, email marketing strategy, email marketing, Email lists, email

GDPR Is Coming - Is Your Email List Ready For It?

Posted by Jaco Grobbelaar on Wed, May 02, 2018 @ 10:23 AM

GDPR stands for "The General Data Protection Regulation" which is a digital privacy law in the European Union. But it will impact every online marketer worldwide, including the United States. 

The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.

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Topics: GDPR, Email lists, email marketing strategy, email marketing, list building, lead magnet, newsletter

Tap Into The Super Powers Of Email Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Oct 11, 2017 @ 09:09 AM

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

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Topics: email marketing, Email lists, Opt in e-mail, newsletter, list building, inbound marketing

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