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BroadVision Marketing Blog

When It Comes To Local SEO Reviews Matter

Posted by Jaco Grobbelaar on Fri, Feb 17, 2017 @ 10:47 PM

There are a number of factors that will impact your website’s local SEO efforts, but you might be surprised at how much reviews can do for your search results.

 

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Topics: local SEO, online marketing strategy, reviews, inbound marketing, local inbound marketing

Top Local SEO Tips Make For A Good Read

Posted by Jaco Grobbelaar on Wed, Feb 15, 2017 @ 09:00 AM

There is no end to the amount of local SEO advice for business owners. In fact, there is so much information it is overwhelming. So where do you start for solid local SEO tips?

It is estimated that there are over 200 different factors that Google's algorithm takes into account as it determines page ranking for search results. However, the vast majority of these - by themselves - have very little measurable impact. And not all of them always apply to every search.

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Topics: local SEO, local inbound marketing, best seo practices, website traffic, SEO strategy, SEO company

Content Tips For Great Local SEO Results

Posted by Jaco Grobbelaar on Fri, Jan 06, 2017 @ 09:00 AM

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

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Topics: local SEO, local inbound marketing, local internet marketing, content marketing, Content Marketing Strategy

Why Local SEO Must Be A Part Of Your Local Marketing Plan

Posted by Jaco Grobbelaar on Fri, Dec 23, 2016 @ 09:00 AM

Many small businesses want to show up on "page one" in an Internet search. But if your market is local, then showing up in the right places for the right audience is more important.

The reality of small business marketing is that local SEO is becoming more competitive and many small businesses are doing more in this area. All of which is raising the marketing bar. 

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Topics: local SEO, business blog, SEO strategy, SEO, internet marketing, local inbound marketing

Use Reviews To Boost Your Local SEO Results

Posted by Jaco Grobbelaar on Wed, Dec 14, 2016 @ 09:00 AM

It's no secret that people like to talk about their customer experiences. But did you know that your customer's reviews can be a part of your local SEO strategy?

 

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Topics: SEO, local SEO, local inbound marketing, SEO strategy, SERP, User-generated content, reviews

A Simple Local Inbound Marketing Plan Is Best For Local Results

Posted by Jaco Grobbelaar on Wed, Oct 26, 2016 @ 09:00 AM

As a business owner there are a number of marketing strategies you can implement. And using an inbound marketing plan is a strategy that almost all businesses are pursuing. But are you?

All local businesses - online or brick-and-mortar ones - can build their brands and increase sales using inbound marketing locally. Even small business marketers and owners can leverage the Internet, social media and mobile technology to create an impact on their local market.

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Topics: inbound marketing, content marketing, local inbound marketing, Marketing Plan, affordable internet marketing, inbound marketing local

Great Local SEO Needs A Great Local Landing Page

Posted by Jaco Grobbelaar on Wed, Oct 12, 2016 @ 12:00 AM

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.
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Topics: SEO, local SEO, local inbound marketing, Landing page optimization, Landing pages, call-to-action, mobile search

5 Tips For Great Local SEO Results

Posted by Jaco Grobbelaar on Wed, Sep 14, 2016 @ 05:46 PM

People are looking for your business. They may not know that when they search online, but great local SEO will bring them to your website.

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Topics: local SEO, local inbound marketing, local internet marketing, affordable SEO, website traffic

What Your Website Needs For Effective Local SEO

Posted by Jaco Grobbelaar on Wed, Sep 07, 2016 @ 12:00 PM

Almost every business with a website wants to be found. And if you're a local business, local SEO is the key.

The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.

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Topics: local SEO, local inbound marketing, local internet marketing, Social Media, Blogging, affordable SEO

5 Key Inbound Marketing Trends In 2016 [Infographic]

Posted by Jaco Grobbelaar on Wed, Dec 30, 2015 @ 12:30 PM

If you are responsible for the marketing efforts of your company then you already know that the game keeps changing. Inbound marketing practices keep evolving and it takes keen insight to navigate the future. If only we could see that future!

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Topics: inbound marketing, local inbound marketing, mobile marketing, Social Media, infographic

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