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BroadVision Marketing Blog

Using Social Media to Boost Local SEO

Posted by Jaco Grobbelaar on Thu, May 17, 2018 @ 11:52 AM

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

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Topics: social media marketing, inbound social media marketing, content marketing, content distribution, local SEO

Good Local SEO Needs Good Content Marketing

Posted by Jaco Grobbelaar on Fri, Sep 08, 2017 @ 09:35 AM

Being on the Internet and hoping your site will be found is a losing proposition. If you're a local business you must have local SEO. And that means having great content.

 

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Topics: content marketing, Content Marketing Strategy, local SEO, local seo marketing, content creation

Affordable Local SEO Requires Effective Landing Pages

Posted by Jaco Grobbelaar on Wed, Jul 26, 2017 @ 10:45 PM

Whether it's simply your home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

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Topics: affordable SEO, affordable local seo, local SEO, Landing page optimization, Landing pages, CTA

You Can Achieve Affordable Local SEO

Posted by Jaco Grobbelaar on Thu, Jun 22, 2017 @ 06:16 PM

An affordable local SEO marketing strategy involves hands-on work with your website and your Internet presence. The good news is that is achievable and effective.

[This post is a revised and updated version of an article published in September 2016]

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Topics: affordable SEO, local SEO, local seo company, local seo service, local seo marketing, affordable local seo

Promoting Your Business Beyond Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM

One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.

If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.

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Topics: affordable internet marketing, social media marketing, PPC, word of mouth, local SEO, inbound marketing, publicity

What's Changing For SEO And Inbound Marketing In 2017

Posted by Jaco Grobbelaar on Fri, Mar 31, 2017 @ 09:00 AM

SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017? 

[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]

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Topics: local SEO, SEO, inbound marketing, affordable SEO, mobile search, voice search, content marketing

Why Business Blogging Matters For Your Local SEO

Posted by Jaco Grobbelaar on Fri, Mar 24, 2017 @ 09:00 AM

Business blogging is such a major and fundamental component of good, local SEO that it cannot be really be overstated.

 

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Topics: Business Blogging, business blog, local SEO, inbound marketing tips, blog headlines, blog posting

A Responsive Website Is Not Optional For Affordable SEO

Posted by Jaco Grobbelaar on Wed, Mar 15, 2017 @ 09:00 AM

There are many factors - or signals - that determine a website's search engine ranking. And a mobile-friendly website is one the biggest. And it's not optional any longer.

More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).

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Topics: local SEO, affordable SEO, responsive design, mobile-friendly design, website design, mobile search

Using Local SEO To Drive Your Inbound Marketing Efforts

Posted by Jaco Grobbelaar on Wed, Mar 08, 2017 @ 09:00 AM

Inbound marketing is a proven approach to cost-effective business success. But there is another element that drives the success of inbound marketing, and that is Local SEO.

Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."

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Topics: local SEO, inbound marketing, Search Engine Optimization, content marketing, affordable internet marketing

When It Comes To Local SEO Reviews Matter

Posted by Jaco Grobbelaar on Fri, Feb 17, 2017 @ 10:47 PM

There are a number of factors that will impact your website’s local SEO efforts, but you might be surprised at how much reviews can do for your search results.

 

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Topics: local SEO, online marketing strategy, reviews, inbound marketing, local inbound marketing

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