As any business owner knows, reviews are an essential part of any successful marketing campaign. With the rise of social media, reviews have become even more important for businesses looking to build credibility and trust with their customers. However, not all reviews are created equal.
Topics: local inbound marketing tip, reviews, local SEO, Customer Reviews
We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language of advertising claims. This is a hot topic because advertising affects sales much more than people think it does. We know advertising works because we can statistically study the results through surveys and sales figures. That most people don’t think they are influenced by advertising shows how naïve people are and how well advertisements work below the radar..
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
The world of SEO is both broad and deep. Like a flowing body of water, it is also changing constantly. And it is hard for business owners and marketing managers to stay afloat.
The reality is that comprehensive SEO management is a full-time occupation, but there are still actions you can take on your own to improve your website's search engine optimization.
Topics: off page seo, affordable SEO, local SEO, SEO strategy, best seo practices, on page SEO
Guest Blogger—Ann Mullen
Are all headline swipe files just a bunch of snake oil?
I actually found a recent blog by Yaro Starak, “How To Write Award Winning Blog Headlines” at http://www.entrepreneurs-journey.com/7668/how-to-write-award-winning-blog-headlines/print/ that is an honest introduction to writing headlines you can use as a basis for your swipe file.
Since most people don’t have the time to read the whole article and want the quick fix, I am going to ditch Yaro’s explanations and get to the meat of the matter. You are welcome to read the whole enchilada yourself if you have time. I couldn't cover it all so I stuck to the top six.
A good headline is essential to getting your blog article in front of your audience. Your content, while very important, is not as important as the headline. Yaro admits that he, himself, just writes a headline without looking at a swipe file, but there are things that he has learned that make better headlines than others.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Topics: Social Media Managing, social media strategy, content marketing, Pinterest, inbound social media marketing, Hubspot, Social Media, social media marketing, local SEO, content distribution
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
As any business owner knows, reviews are an essential part of any successful marketing campaign. With the rise of social media, reviews have become even more important for businesses looking to build credibility and trust with their customers. However, not all reviews are created equal.
Topics: local inbound marketing tip, reviews, local SEO, Customer Reviews
Did you know that Marketing has a very specific language and syntax?
The purpose of this language is to get attention, generate interest, arouse desire, and stimulate action.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
