Why waste time trying to figure out how to market your business alone?
You wouldn’t try to be entire football team all by yourself? You need a coach and a team. Right now let’s focus on a marketing coach. Marketing has become a two-step process. If you were doing business in any times before the turn of the century (2000), you probably did most of your marketing through newspaper ads, maybe television as well. You did trade shows, cold calls, door hangers, Yellow Pages. These days all these are called “outbound marketing” and are still very effective, but they can also be every expensive.