<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

3 Main Steps To Achieving Your Marketing Objectives

Posted by Jaco Grobbelaar on Mon, Oct 04, 2021 @ 02:08 PM

There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have a plan or three!

 

Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy.

The problem that arises for many marketers, however, is that they tend to start the process backwards. In other words, their tendency is to simply start with their proposed budget and use that to dictate what they can or can't do with marketing.

But this is not only unnecessarily limiting, it is short-sighted and focuses on the wrong parameters.

While it is true that your budget will, in fact, be a real determining factor in what tactics you can afford to employ and what resources you can actually make use of, it should not be the overriding factor. Flexibility, creativity, and agility may be required to "do more with less" when it comes to an affordable and effectivemarketing strategy. But without clear cut goals, or objectives, and a clearly defined plan of action and accountabilities, any money you do have will be poorly spent.

Remember, your marketing efforts are not like a pasta kitchen: you cannot afford to simply "throw spaghetti on the wall to see what sticks." You must plan, allocate, monitor and measure everything. And that requires planning beyond simply setting a budget.

Read More

Topics: Online Communities, digital marketing objectives, Marketing Objectives, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

3 Steps To Achieving Your Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Feb 27, 2019 @ 12:30 PM

There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have a plan or three!

 

Read More

Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan

Content Marketing And Goal Setting

Posted by Jaco Grobbelaar on Wed, Jan 09, 2019 @ 07:47 AM

Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.

 

Read More

Topics: digital marketing objectives, Marketing Objectives, Marketing Plan, Goal setting, Content Marketing Strategy

3 Building Blocks For An Effective Marketing Strategy

Posted by Jaco Grobbelaar on Wed, May 18, 2016 @ 12:30 PM

 

Read More

Topics: content marketing, Marketing Objectives, inbound marketing, Marketing Plan, Marketing strategy, marketing budget

Cheap SEO Services And Your Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Oct 07, 2015 @ 11:55 AM

Every business owner wants to save money. That's good business. But choosing "cheap" SEO services to achieve you marketing objectives may not be. Because when it comes to SEO service providers, you often get just what you pay for - if that!

Read More

Topics: Professional Services Provider, Marketing Objectives, inbound marketing, SEO

Planning for Success: Achieve Your Marketing Objectives [Infographic]

Posted by Jaco Grobbelaar on Wed, Sep 16, 2015 @ 04:22 PM

Achieving your marketing objectives hinges on having a solid strategy and a maintaining a consistent commitment to follow through with your strategy. That may sound fairly obvious.The problem that arises for many marketers, however, is that they tend to start the process backwards.

Read More

Topics: Marketing Objectives, Marketing strategy, SMART goals, Content Marketing Strategy

3 Elements Of A Killer Marketing Strategy [Tips]

Posted by Jaco Grobbelaar on Wed, Jul 15, 2015 @ 12:35 PM

Your success at achieving your marketing objectives rests primarily on having a solid marketing strategy. In addition, you must have a consistent commitment to follow through with your strategy. So far, so good, right? In fact, this is fairly straightfoward and basic.The problem is that, for many marketers, there is the tendency to start the process backwards.

Read More

Topics: Marketing Objectives, Marketing Plan, Marketing strategy, marketing budget

3 Keys To Achieve Your Content Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Jun 03, 2015 @ 03:30 PM

Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy. The problem that arises for many marketers, however, is that they tend to start the process backwards.

Read More

Topics: content marketing, Marketing Objectives, Marketing strategy

5 Critical Steps in Defining Your Company's Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Jun 18, 2014 @ 07:55 AM

You’ve been in business for a while. You know the score. You understand that marketing has a direct relationship to your financial outlook. Now that you’re ready to kick things up a notch in the marketing department there’s one thing you must do first. You must define the marketing objectives for your business.

Read More

Topics: Marketing Objectives

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all