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BroadVision Marketing Blog

Marketing Plans: If It's Not Documented, It Won't Work

Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

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Topics: Marketing Plan, Marketing strategy, lead generation, inbound marketing, content marketing

Video Marketing: Should Your Brand Go There?

Posted by Jaco Grobbelaar on Wed, Oct 24, 2018 @ 12:53 PM

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

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Topics: Video Marketing, video, Content Marketing Strategy, content distribution, Marketing Plan

Your Content Marketing Strategy Needs A Plan. Seriously.

Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

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Topics: Marketing Plan, Content Marketing Strategy, content marketing, inbound marketing, content distribution

An Effective Strategy To Promote Your Company

Posted by Jaco Grobbelaar on Wed, Jul 11, 2018 @ 07:32 AM

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

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Topics: promotion, Content Marketing Strategy, Marketing Plan, inbound marketing strategy, content creation

3 High-Level Tips For Your Content Marketing In 2018

Posted by Jaco Grobbelaar on Mon, Jul 09, 2018 @ 07:30 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.

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Topics: content marketing, Content Marketing Strategy, Marketing Plan, content creation, Target Audience

Effective Local SEO And Inbound Marketing Are Not Random Activities

Posted by Jaco Grobbelaar on Fri, Jul 28, 2017 @ 09:44 AM

If you are marketing your business, you are very likely engaged in local SEO and maybe even inbound marketing. But is your approach strategic and planned? 

The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.

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Topics: SEO strategy, affordable local seo, inbound marketing strategy, affordable internet marketing, Marketing Plan

Why You Need Three Marketing Plans To Be Successful

Posted by Jaco Grobbelaar on Fri, May 05, 2017 @ 09:03 AM

If you've come to understand that an effective marketing strategy must have a plan, you're ahead of your competition. But to truly succeed at marketing you really need three plans!

[A previous version of this post was published in June 2016. Some things never go out-of-date!]

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Topics: Marketing Plan, Marketing strategy, affordable internet marketing, Internet Marketing Strategy, sample marketing plan

Inbound Marketing Strategy: A Sample Marketing Plan

Posted by Jaco Grobbelaar on Wed, Feb 08, 2017 @ 09:00 AM

A marketing strategy requires a plan. But with so many options how do you decide? A sample marketing plan can help.

Editors note: This article was originally published on July 08, 2015 and has been updated for relevance.

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Topics: sample marketing plan, Marketing Plan, Content Marketing Strategy, inbound marketing strategy, Marketing strategy

A Simple Local Inbound Marketing Plan Is Best For Local Results

Posted by Jaco Grobbelaar on Wed, Oct 26, 2016 @ 09:00 AM

As a business owner there are a number of marketing strategies you can implement. And using an inbound marketing plan is a strategy that almost all businesses are pursuing. But are you?

All local businesses - online or brick-and-mortar ones - can build their brands and increase sales using inbound marketing locally. Even small business marketers and owners can leverage the Internet, social media and mobile technology to create an impact on their local market.

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Topics: inbound marketing, content marketing, local inbound marketing, Marketing Plan, affordable internet marketing, inbound marketing local

13 Steps To Inbound Marketing Success: Sample Marketing Plan

Posted by Jaco Grobbelaar on Wed, Sep 21, 2016 @ 12:00 PM

You should never attempt anything of consequence without a plan, and this is true for Inbound Marketing. But what makes for a good plan?

A solid marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.

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Topics: Marketing Plan, inbound marketing, content marketing, Social Media, Blogging, agency

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